Business News of Mon, 20 Mar 20174

Fidelity Bank and Prudential launch innovative insurance solutions

Fidelity Bank Ghana Limited, the largest private indigenous bank in Ghana, and Prudential Life Insurance Ghana, one of the leading insurers in the country, have today launched two innovative Bancassurance solutions to protect Ghanaians, the Fidelity Education Plan and the Fidelity Life Plan.

The two new solutions follow the success of the Hospital Cash Plan and Farewell Plan, launched under a partnership between Fidelity Bank and Prudential in August 2015.

All Bancassurance products will now be available to Fidelity Bank customers throughout any of its 73 branches.

The Fidelity Life Plan is the first income protection product in Ghana with unlimited cover, guaranteeing 100 percent reimbursement of all premiums if customers outlive the term of the policy without making a claim.

Cover can be provided for as little as GHS 29 per month for between five and 52 years. The Fidelity Life Plan also covers 10 critical illnesses and entitles customers to an innovative free annual health check.


The Fidelity Education Plan enables parents to save for school or university fees.

Parents can save as little as GHS 30 per month for between 8 and 25 years.

The assurance provided by this policy is the continuous payment of premium on behalf of the parent in the event of death or permanent disability.

It is the first education plan in Ghana to feature a unique four percent bonus which is awarded to parents at maturity of the policy.

Jim Baiden, Managing Director of Fidelity Bank, said: “We are delighted to launch the Fidelity Education Plan and the Fidelity Life Plan with Prudential, one of the world’s leading life insurance companies.


We are dedicated to helping our customers build better futures by offering innovative and affordable products that meet their needs.

We look forward to working with Prudential over the coming years as we grow our insurance portfolio.”

Emmanuel Aryee, Chief Executive of Prudential Ghana, said: “Prudential is committed to helping people throughout Ghana protect themselves and their families from life’s misfortunes.

We are leading the way with these products, particularly the Fidelity Life Plan, which is the first of its kind in Ghana.

We are proud to partner with Fidelity Bank and we look forward to helping Fidelity Bank customers plan for the future with our innovative products.”


Fidelity Bank was issued its universal banking license on June 28 2006, making Fidelity Bank Ghana Limited, the 22nd bank to be licensed by the Bank of Ghana under the new Banking Act, 2004 (Act 673).

Since then, the bank has grown to become the largest privately owned bank and the 4th largest in terms of assets.

Fidelity Bank is the reigning Bank of the year and the Most Socially Responsible Bank in Ghana. Fidelity Bank is the Banker’s Best Bank in Ghana. The Banker is a member of The Financial Times of London Group.

Fidelity Bank was adjudged the Best Bank in Ghana at the EMEA (Europe, Middle East and Africa) Finance African Banking Awards.

About Prudential Ghana Prudential Life Insurance Ghana is one of the top five life insurance companies in Ghana. It employs around 80 staff and more than 800 agents and has more than 1.3 million customers. It is a wholly owned subsidiary of Prudential plc. For more information visit


Prudential plc and its affiliated companies constitute one of the world’s leading financial services groups, serving around 24 million insurance customers, with £562 billion of assets under management (as at 30 June 2016).

Prudential plc is incorporated in England and Wales and is listed on the stock exchanges in London, Hong Kong, Singapore and New York. Prudential plc is not affiliated in any manner with Prudential Financial, Inc., a company whose principal place of business is in the United States of America.

Source: Maxwell Atuanor

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