Business News of 2013-07-10

ERDINGER WEISS BEER to be launched in Accra

German No. 1 private brewery company since 1886, Erdinger Weissbraeu, is poised to officially launch its product ERDINGER WEISS BEER in Accra.
The official launch of the Erdinger Beer together with Erdinger Alcoholfrei and the Erdinger Dark is slated Friday July 12, 2013 at 7: 30 pm at the plush Lexington Bar in Accra, near Paloma Hotel.
ERDINGER WEISS BEER, the biggest selling beer in Germany and across Europe is brewed using fine yeast according to a traditional recipe and, of course, in strict accordance with the Bavarian Purity Law.
Currently, the beer is still bottle-fermented in the traditional way as it takes three to four weeks for Erdinger Weiss beer 'with fine yeast' to mature.
Only the finest ingredients are used in its production. Years of experience and constant quality checks guarantee the beer's unmistakable flavor.
Erdinger Weiss beer is not only the undisputed classic in the Erdinger range of products, it is also quite simply the wheat beer par excellence.
ERDINGER is a wheat beer for those who love outstanding and unforgettable wheat beer flavor. Wheat beer tradition is a passion for brewing strong local roots – these are the qualities that have made ERDINGER WEISS BEER so special over the past decades.
The beer comes with its original and exclusive 0.5 l glass with height of 255mm from Erdinger Weissbraeu for every ERDINGER fan. This traditional glass allows Erdinger wheat beer to develop its full flavor.
According to the Brand Representative in Ghana, Mr. Alberto Larocca, in an interview with GhanaWeb, said the launch will feature the three major products, including Erdinger Weiss beer, Erdinger Alcoholfrei and the Erdinger Dark which will offer people the opportunity to have a taste of the products free of charge.
He mentioned that as guests have a real taste of the Erdinger products with their German sausage, popular hiplife artiste, Okyeame Kwame will be at the ceremony to entertain the guests.Source: Charles Addo/GhanaWeb
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