Business News of 2013-12-06

Agrofood Fair brings agri-business closer

The number of visitors to and quality of the first two days of the maiden Agrofood West Africa and Printplastpack exhibitions which ran concurrently at the Accra International Conference Centre, exceeded all expectations.

The exhibitions received 999 trade visitors from 29 countries.

A portion representing 10.1 per cent of visitors were from outside Ghana, while 80.9 per cent were decision-makers.

A wide range of food and agro processing technology and packaging equipment were on display at the exhibition from 21 countries.

The Chief Executive Officer of Type Printing Press, Mr Kobby Asmah, lauded the maiden industry specific exhibition, describing it as an illustration of healthy collaboration between the advanced world and Africa.

“This event has been very useful. it’s the first of its kind, a well organised and an executed specialised exhibition,” Mr Asmah said.

He said the products and technology offered to the West African market through the fair would enable agro products from the country and other parts of West Africa to compete better on the international market, should industry players leverage some of the technology to leapfrog their productivity and their products get across the world.

The Head of Sales, Africa, Doehler GmbH, a food and beverage ingredients supplier, Mr Patrick Ablefoni, said Doehler had been active in Ghana 10 years ago and for 20 years already on the African continent.

Although the company had local entities in Benin, Nigeria and Cameroon, it said sub-Saharan Africa was its focal point due to the existence of large reserves of raw materials, saying “Ghana for us is a West African hub of the big players in the industry.”

By the second day of the event, German fair organiser, fairtrade, said they had exceeded the visitor attendance envisaged at the entire fair.

Germany also actively contributed to the success of the event with eight German exhibitors with the full support of the Delegation of German Industry and Commerce in Ghana (AHK Ghana). Italy also represented with 12 exhibitors.

Austria organised the Austrian pavilion with eight exhibitors supported by Advantage Austria. The French Association for the Development of International Trade in Agriculture and Food Processing Techniques (ADEPTA) organised an official French pavilion featuring 21 French exhibitors.

The exhibition was largely successful with more than anticipated visitor turn-out.