Business News of 2013-12-09

Star Beer launches ‘It’s who we are’ campaign

Star Beer, a product of Guinness Ghana Breweries Limited (GGBL), Ghana’s total beverage business, has launched a new promotional campaign ‘It’s who we are’, with award- winning hip-life artistes R2Bees.
The campaign, which was launched at the weekend in Accra, establishes and celebrates respect for Ghanaian tradition while embracing the insatiable desires of the future.
Star Beer, first produced in Ghana in 1960 has evolved over the years but always remained true to its Ghanaian heritage.
Speaking at the launch ,Rwamibango Herve-Sacha, the Marketing Manager (Lagers) of GGBL ,said ‘This campaign encourages Ghanaians to blend our tradition of respect, integrity and belief in self-worth into the future.’
The campaign, featuring award-winning hip-life artistes R2Bees, one of Ghana’s leading hip-life groups represents how real-life Ghanaians take charge of their lives to become who they want to be.
R2Bees’ respect and infusion of Ghanaian style into their lyrics and music bridges the past and present and communicates to Ghanaians to bring their past into the future by taking their Ghanaian values along with them.
This campaign will be promoted on television, radio, outdoor, print, and digital platforms.
R2Bees said they were extremely proud to be associated with Star Premium Lager - a beer that embodies the Ghanaian heritage.