Business News of 2013-12-25

BA deploys bigger aircraft on Ghana route

British Airways, one of the longest serving airlines that flies into Ghana and currently the only direct flights operator to the United Kingdom, will deploy a bigger capacity aircraft onto the Ghana route, with effect from March 2014.

The new four-deck Boeing 747 has the capacity to carry up to 235 passengers as against the current aircraft, Boeing 777, which can take up to 124 passengers.

The move comes in the wake of increased BA flight frequency on the Accra-London Heathrow route, which increased from seven times a day to 10 times a week, including three morning flights.

The new Country Commercial Manager for British Airways, Mr Moran Birger, who disclosed this to a section of newsmen in Accra, said the introduction of the B747 aircraft on the Accra-London route was to further enhance customer experience, while containing the growing volume of passengers in the Ghanaian market.

It will also make British Airways the only carrier flying into Ghana with such a large capacity aircraft. More significantly, BA’s expanding business in Ghana is indicative of a growing international interest in the country due to its recent achievements and developments on the political and economic landscape.

These include high average annual growth rates above the African average, emerging oil and gas sector and solid democratic credentials.

BA provides superior services both on the ground and aboard its aircraft with differentiated classes such as First Class, Club World-Business, World Traveler Plus (Premium Economy) and World Traveler (Economy) seating, which provides comfort and convenience.

Mr Birger said, “we believe in this market. Ghana’s economy is growing, with high gross domestic product, increasing foreign direct investments and it is politically stable; we believe the trend will continue into the future.”

He announced promotional fares for the Christmas season, with return ticket rates dropping to as low as below US$400 on the economy class.