Entertainment of 2014-01-24

I don’t like those artists that try to do Hip Hop - Appietus

Producer Appietus has an issue with the clamouring of the hip hop genre by some mainstream artistes of today.

“The only thing I don’t like about our music industry is those artists that try to do the Hip Hop; you can’t play or rhyme it in their accent better than producers and artists in America. It’s their culture and they live in it,” he’s told this website’s Adullai Isshak.

He also spoke on the challenges artistes are facing with getting decent numbers for album sales.

Full quotes below

“The only thing I don’t like about our music industry is those artists that try to do the Hip Hop; you can’t play or rhyme it in their accent better than producers and artists in America. It’s their culture and they live in it. They can’t play better Afro Beats than us and we can’t play better hip hop than them. Music is universal but it’s the language we put on the rhythm that make it Ghanaian, western or Asian music.”

“When you listen to music from any part of the world, it can stir a feeling within you. When Magic System’s “Premiere Gaou” hit Ghana, almost everyone who was crazy for the tune never understood what they said but never cared. All they knew was that they had found some good dance music.”

On album sales

“The mistake our artists make mostly is that, when they make an album they promote only two or three songs on the album and leave the rest of the songs on the album to mature into hits by themselves which is wrong. So in the mind of the people, the best songs on the album are the ones you promoted and since not everyone is discerning when it comes to music, they are only going to judge the strength of the album based on the hits on it and it will go against you.”

“To make album, you have make hit singles and gather them onto the album. That’s how you will get a platinum album in the west. And if you have an album with several hits on it, people will be encouraged in getting the whole thing and not pirating just one or two songs off the whole album.

“You go to the best studios to record two good songs and the rest, you just let a struggling producer do cheap work for you, and you think it will not go against you in the end. It’s an album and so spending good money to make a good album goes a long way to boost your image as an artist because that is what people will use to judge you.”

Appietus’ Big Bang Compilation, which features acts like Sarkodie, Kwaw Kese, and Castro is out soon.