Business News of 2014-02-14

Stanbic launches Visa ‘swipe’ to Brazil Campaign

Stanbic Ghana has launched a Visa card promotion to encourage customers to swipe their cards in payment for goods and services at point of sales and in online transactions.

Dubbed “Visa Swipe to Brazil Campaign”, the promotion, being run in partnership with Visa Worldwide, would give the highest card user and partner a travel package to Brazil to watch the world cup.

Specifically, the package would offer the winner and partner international flight to Brazil and a domestic flight to match venue, a three night stay at a four-star hotel, meet and greet service upon arrival at airport and two category 2 tickets to see a FIFA World Cup Match, among others.

Speaking at the launch of the Campaign, Mr Ben Mensah, Head Personal Markets, said the Visa swipe campaign aims to change the behaviour of Ghanaians to switch to the use of cards instead of cash in their transactions.

“Our aim is to encourage our customers to reduce the level of cash use in their day to day transaction and move towards a cashless economy,” he said.

Mr Mensah said paying with a Stanbic Visa Card for goods and services provide customers convenience and safety, as well as the ability to track spending through an SMS alert after each transaction.

He encouraged existing and new Stanbic customers with Visa cards to start swiping to pay for goods and services at shopping centres, restaurants and hotels or online, to qualify for the promotion, which runs from February 12 to April 30.

Nana Dwemoh Benneh, Head Personal and Business Banking, said the Visa promotion marked the beginning of exciting customer focused promotions and services planned for the year to ensure an enhanced banking experience for customers.

Mr Alhassan Andani, Managing Director, Stanbic Bank, said the bank was glad for the opportunity to associate with VISA for the global event.