Business News of 2014-02-19

Accra Brewery Limited outdoors new club shandy

Accra Brewery Limited (ABL), Ghana’s premier brewery, has unveiled its new Club Shandy ‘Bosoe’, in Accra.

The new drink is in a green bottle, with exciting label bordered by gold and white rim, featured on a green background with a golden yellow splash and an image of a full and sliced lemon.

A statement from ABL issued and copied to the Ghana News Agency in Accra recalled that Club Shandy ‘Bosoe’ was first introduced by ABL in 1995, to popular acclaim and receive great patronage in the Northern parts of Ghana.

“ABL in its quest to maintain a continuous connection and relevance to consumers, has rebranded Club Shandy ‘Bosoe’ to reflect a youthful glow and refreshing look that exudes fun and excitement; true components and unique qualities of the brand.”

“Club Shandy ‘Bosoe’ is refreshing beverage with a touch of lemon extract which gives it an invigorating taste. It has a low alcohol by volume (ABV) content of 2% and appeals to fun lovers and individuals who generally enjoy their drink with low alcohol content”.

Mr Gregory Metcalf, Managing Director of Accra Brewery, who unveiled the new drink said“ABL creates brands that are exclusively customer-centred. Mr Metcalf said the re-launch of Shandy Mini will also bring an added excitement to ABL’s Club Shandy lovers who now have the option of consuming their drink in their preferred bottle size be it the large (625ml) or the mini (330ml).

Mr James Sarfo Boakye, Marketing Manager of ABL said the ceremony will create investment with respect to activation and promotions which will be defined around the thematic theme ‘Happy Go Shandy’ in the coming months at various locations in the country.

The ceremony was attended by key distributors, wholesalers, retailers, key clients and members of the Media.

A beach party dubbed Shandy Splash has been scheduled for all consumers and fun lovers at the La Pleasure Beach Resort with various performances from EL the award-winning hip-life musician.

Shandy can be purchased by persons of 18 years and above at the recommended retail price GH¢2.50 per bottle for the new mini pack and GH¢3.00 for the 625ml pack, the statement added.