Business News of 2014-03-07

Guinness Ghana unveils new-look Star Beer

Guinness Ghana Breweries Ltd (GGBL) has unveiled a new-look Star lager beer in commemoration of Ghana’s 57th Independence anniversary.
Announcing the new-look, Agnes Essah, Marketing Director, GGBL, said “we are launching this new look for Star Beer in keeping with its rich heritage and connection to celebrations in Ghana. Since its introduction to Ghana, Star Beer has remained the favourite beer playing an integral part in every celebration across the country.”
She continued that, “the new look comes on the back of the current campaign with R2Bees, the sensational hiplife musical duo and brand ambassadors of Star Beer, which seeks to take the best of our heritage and make a move into the future.
“Star Beer is doing the same – taking the best of its heritage into a bright new future. This Star new look boasts a modern attractive packaging with an extended neck label and oval shaped body lined with gold to give it a premium and contemporary look,” she said.
Source: graphic.com
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