Business News of 2014-03-14

Graphic, GBC to promote domestic tourism

Two institutions have partnered with the Ministry of Tourism, Culture and Creative Arts to develop plans and programmes to promote domestic tourism.

The institutions, which are the Graphic Communications Group Limited (GCGL) and the Ghana Broadcasting Corporation (GBC), are to showcase tourist attractions and activities, cultural heritage, creative arts products and services of the country.

Domestic tourism

According to the Minister of Tourism, Culture and Creative Arts, Mrs Elizabeth Ofosu-Adjare, domestic tourism is a tour of the country by residents for business, visiting and recreational purposes and vacation, among others.

She said international tourism had generated much foreign exchange for the nation and as such there was the need for domestic tourism to do same.

The minister was speaking at a meeting with stakeholders on domestic tourism promotion in Accra last Wednesday.

The meeting was to develop strategies and implement plans to promote domestic tourism.

Mrs Ofosu-Adjare said together with the GCGL, GBC and other organisations, the ministry had initiated a programme dubbed: “Explore Ghana” which seeks to educate Ghanaians on the culture, tourism and creative arts resources.

“With my commitment and declaration of 2014 as a year of tourism with emphasis on domestic tourism, we hope to broaden community participation and ownership in tourism development and use it as a catalyst to improve the quality of facilities and services nationwide,”she said.


The Marketing Director of the GCGL, Ms Shirley Acquah Harrison, said that Ghana had a lot of interesting sites that could be patronised at a cheaper cost than travelling outside the country.

The GCGL, she said, had decided to collaborate with the ministry to entertain, educate and inform Ghanaians on domestic tourism by providing editorials and some historical information on the various tourist attractions to entice citizens to visit the sites. She explained that the company intended to do this by using the family brand newspaper “The Mirror”, a product of the GCGL which had segments such as Mirror Lifestyle, Mirror Fashion, Mirror Tourism and Mirror Kids to promote the course.


The Director of Corporate Affairs of GBC, Mr Mensah Nyarkoh, said domestic tourism had been identified as the fastest growing tourism sector, a trend that had been evidenced in Australia, South Africa and other countries.

He said the GBC, knowing the potentials of domestic tourism, had decided to partner with the ministry by devoting ‘our extra airtime in showcasing our tourist attractions, cultural heritage and arts products’.

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