Business News of 2014-05-09

GIHOC hit market with Chill and Win promotion

GIHOC Distilleries Company Limited on Thursday launched a grand promotion dubbed: “Chill and Win” to drum home the finest quality of its products to guarantee maximum satisfaction of consumers.

Three leading brands of the products, Madingo, Herb Afrik and Castle bridge, would be used in the nationwide promotion aimed at recognising customers in the grand finale with 2014 Hyundai Elantra model.

Mrs Kay Kwao-Simmonds, GIHOC Managing Director said at the launch that the company has been positioned to be the preferred alcoholic company in Ghana returning great profit to valued shareholders.

“As we aspire to be the preferred alcoholic beverage company we will continue to produce the best, the finest and the smoothest alcoholic beverages that we all deserve,” she said.

The promotion would run for 90 days and consolation prizes given to winners in different categories across the nation. The mechanism for the promotion is that one needs to buy a regular or pet bottle of Madingo, Herb Afrik or Castle Bridge with red sticker and a grey and scratch the panel.

The scratched panel would reveal a code which would then be text to the short code 1762 on any network to be charged with only 30 Ghana pesewas. Winners stand the chance of winning the grand price or fantastic consolation prizes if more of the drinks are bought and the security numbers found on the panel text to the code 1762.

The ultimate prize is a brand new Hyundai Elantra while other prizes include a trip to Brazil which would be in cash, motorbikes, 40 inch LED TVs and many more exciting prizes.