Business News of 2014-05-13

Tonaton.com celebrates 1st anniversary; now the largest marketplace in Ghana

When you think of where to sell or buy a used car or property in your neighborhood in Ghana now, you will likely click on Tonaton.com.

The largest marketplace was launched on 23rd April 2013. Over the past one year, Tonaton.com has brought buyers and sellers closer through a revolutionary free online classifieds platform that offers people the opportunity to undertake transactions from Gambaga to Accra and Wiaso to Keta.

These deals focus primarily on second-hand goods between individuals who previously relied on either word-of-mouth or putting up of “FOR SALE or FOR RENT” stickers on their cars and properties before getting a buyer. Ghanaians have responded to this innovation by making Tonaton.com the fastest growing website in Ghana today!

Within a year of launch, Tonaton.com is already among the top 10 websites in Ghana and is actually the 3rd biggest local website according to Alexa.com. Tonaton.com has been visited by over 12.5 million people and is heavily patronized by sellers who have put up over a 100,000 assorted items for sale to potential buyers.

"Right now, Tonaton.com is the most patronized marketplace by Ghanaians, and within just a year, we have completely shattered records in Ghana with the number of visitors to our website. This has impacted positively on the size of our listings and ranking on Alexa.com which is the fastest growth the online industry has ever seen in Ghana." says Kwabena Opoku-Boakye, the Marketing Manager of Tonaton.com.

In a span of just six months, Tonaton.com had grown from zero to become the No.1 online classifieds website in Ghana which resulted in some major competitors folding up their operations in November 2013. Already, Tonaton.com has built Ghana’s fastest online classifieds website accessible on both computer and mobile phones. It takes just 1.28secs to access the website.

In celebration of their first anniversary, Tonaton.com is honoring the great invention of mobile phones, letting users share their first phone on Facebook with an opportunity to win a brand new Samsung Galaxy S5s. "It’s the mobile phones that have enabled us reach where we are today. We're doing this by giving back to our customers who have helped us lead the way over the past year”, says Kwabena Opoku-Boakye. “The next time you're buying anything from a car, sofa set or pet to a house on Tonaton.com, remember it all started a year ago”, he concludes.

Source: tonaton.com
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