Entertainment of 2014-05-27

NOELLA WIYAALA unveiled as Pepsi Brand Ambassador

The Management of SBC Beverages Ghana Limited has confirmed Noella Wiyaala, the talented young singer, as a brand ambassador for Pepsi to help spearhead their campaign in winning the hearts and minds of Ghanaians.

Mr. Elvis Blankson, Brand Manager of the company, said in a statement that the company had recognized the talented singer as an ideal choice and perfect fit for its brand, adding that "the young entertainer had shown her talent on stage and had demonstrated the professionalism and dedication we like to see here at Pepsi".

He said the initiative, which forms part of the company’s multi-million dollar investment push, was to send a message to Ghanaians to confirm its passionate contribution towards supporting the Ghanaian talent.

Mr. Blankson said the company would invest in Ghana’s bright future and also recognize its responsibility with regards to the social impact it has on communities, which is underpinned by its desire to give something back.

He said Pepsi was growing fast in Ghana, therefore, the company was opening a brand new state of the art plant in Accra to create new jobs and other business activities.

Mr. Blankson said Pepsi aims at inspiring and facilitating Ghanaians to contribute positively towards developing the society, as well as creating a sustainable business future.

Pepsi is one of the world's most iconic and recognized consumer brands, globally generating more than $1 billion in annual retail sales and Wiyaala joins Beyonce, Tiwa Savage and many others around the world as a Pepsi Brand Ambassador.

Source: GNA
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