Business News of 2014-06-24

MTN Ghana introduces new roaming package

Mtn Ghana has introduced a new roaming tariff that allows subscribers to enjoy local rates on voice, data and SMS while travelling in any of the remaining 21 countries in which MTN operates.

The countries include: Nigeria, Benin, Cameroon, Cote d’Ivoire, Guinea Bissau, Guinea Republic, Liberia, Republic of Congo (Congo-Brazzaville), Afghanistan, Iran, Cyprus Rwanda, Botswana, South Africa, Sudan, South Sudan, Swaziland, Syria, Uganda, Yemen and Zambia.

”Roam Like Home” is the latest in the portfolio of tariff offered by MTN Ghana to deliver more value to subscribers, a release from the company said.

The service, it said, required MTN Ghana subscribers to select the MTN network while roaming.

The new tariff is expected to bring relief to customers of the Talco who travel frequently to the countries mentioned to conduct business.

It is also expected to impact the cost of doing business as business people who travel will have a reduced bill no matter how marginal.

Commenting on the new roaming offer according to the release, the acting Chief Marketing Officer of MTN Ghana, Mr Noel Ganson, said, “the ‘Roam Like Home’ offer is a bonus tariff introduced to enable our valued subscribers stay connected longer with their friends, family and business associate while travelling outside Ghana”.

He further explained that, “an MTN Ghana subscriber, who is charged locally per minute for on-net calls in Ghana will pay the same rate when roaming in South Africa, Nigeria or any of the 21 countries.

“The good news is that customers no longer have to go through the struggle of purchasing new SIM cards from the countries they visit in order to enjoy reduced tariffs, just maintain your MTN Ghana number and enjoy local rates in a foreign land,” he said.

He further noted that “MTN continues to deliver value to subscribers, through digitised innovation and creativity. This is in line with the company’s mission,”to make the lives of our customers a whole lot brighter.”

MTN also recently introduced a Global Multi-Protocol Label Switching (MPLS) service to facilitate business between Ghana’s rapidly expanding market and the rest of the world.

MTN rated high

Meanwhile, MTN has been rated among the top 500 global companies on corporate sustainability and environmental impact in the 2014 Newsweek Green Rankings.

The rankings are one of the world’s most recognised assessments of corporate environmental performance.

Newsweek partnered with Corporate Knights Capital and leading sustainability minds from non-governmental organisations and the academic and accounting communities, to complete the rankings,” MTN Group Chief HR & Corporate Affairs Officer, Mr Paul Norman said.

“The ranking is particularly significant for MTN because we are in a small select group of global companies whose revenue is generated off a relatively low environmental impact basis”, he added.

He described the recognition ahead of some of the major global brands as humbling, particularly as “we operate in markets where it’s not regulation driving responsible environmental behaviour”.

Mr Norman was of the view that “MTN is on this journey not only because it makes commercial sense; we operate in some of the most environmentally-vulnerable parts of the world, where our customers often have the fewest economic resources to cope with the effects of climate change. As a result, we are conscious of the positive role we can play,”

The 2014 Newsweek Green Rankings measure the environmental performance of large public companies using eight clearly defined performance indicators, including Combined Energy and Waste Productivity. MTN is ranked in position 276, with a Green Score of 35.4 percent.

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