Business News of 2014-07-22

2014 rankings of Ghana’s Most Valuable brands out!

Brand researchers, Premier Brands, have released their latest rankings of the country’s most valuable and most respected brands.

The rankings, which place Ghana’s brands on the world map of branding, is the result of months of intense research conducted by Premier Brands Ghana, an independent organisation dedicated to ensuring that businesses adopt the best practices in branding for business growth.

In the last quarter of this year, Premier Brands Ghana will honour the top 50 most valuable business brands in Ghana for their extraordinary performances in brand positioning in competition.

Over 1,500 brands vied for the prestigious honour of being amongst the Top 50 recognisable and respected brands in the country.

Premier Brands said the data was collected primarily from consumers in Ghana who helped to arrive at a credible conclusion as to which brand deserves what position on the Top 50 most valuable business brands for 2014.

Toyota Ghana occupies the Number One position, followed by Melcom Group, the state-owned Daily Graphic, Tv3, Golden Tulip Hotel, Vodafone, DSTV, Peace FM, Total Petroleum, and Mercedes Benz in that order in the Top Ten.

Joy FM which won the “Brand of the Year Award” in 2012 ranked 12th in the Top 50.

Two insurance companies, Glico and Enterprise Groups, made it to the Top 50, taking the 45th and 50th positions respectively.

Other brands whose performances in brand positioning are showing great improvement and which are becoming significantly relevant on the market where they operate will also receive the prestigious and enviable “Top Emerging Brands Award."

Notable amongst these Top Emerging Brands which are to be honoured include; Global Access Savings & Loans, TECNO Mobile, AFB Ghana, Anointed Electricals & Engineering Services, The Royal Bank and many more.

Also to receive sector leadership awards as Premier Brands include Ostec IT, Wire Weaving Industries, ETC.

The exact date for the awards dinner in October will be announced later.

Details of the ranking can be obtained at the website of Premier Brands Ghana at www.premierbrands.com.gh.