Alomo Bitters unveiled as only Ghanaian brand in Top 100 rankings of Brands in Africa

Today at the 16th AAG Gong Gong Awards, Brand Africa founder and chairman, Thebe Ikalafeng, unveiled Alomo Bitters as the only Ghanaian brand in the Top 100 rankings of Brands in Africa and as the #1 most admired Ghanaian brand in Ghana.

The rankings are based on the 12th annual Brand Africa 100: Africa’s Best Brands 2022 rankings. The Brand Africa 100: Africa’s Best Brands is a non-profit initiative of Brand Africa and the most referenced, independent, and pan-African survey and ranking of brands in Africa.

Against a backdrop of internal focus as a consequence of an urgent rebuilding of economies devastated by the COVID-19 pandemic and the acceleration of AfCFTA’s goal of driving greater intra-African trade, after a 5-year decline, where African brands surged 4% to 17% from an all-time low of 13% in 2020 and 2021 in the rankings, Alomo Bitters ranked no. 31 overall and 8th highest ranking African brand after MTN, Dangote and Ethiopian Airlines, among the 17 African brands in the Top 100.

Non-African brands, led by overall pace-setter Nike for the 5th consecutive year, continue to dominate with a share of 83% of the most admired brands in Africa.

In the rankings of the Top 25 most admired financial services brands, Nigeria’s GT Bank is the #1 brand for the third consecutive year, and DStv has consolidated its position as the #1 African media brand for the second year running.

Alomo Bitters, Kantanka, and ATL are the Top 3 most admired Ghanaian brands. Thebe Ikalafeng, Founder and Chairman of Brand Africa noted: “Ghana has some excellent brands that will do well beyond its borders. As the base of the AfCFTA which seeks to drive intra-Africa trade, it puts Ghana in a good position to lead the continent and showcase the potential of multi-national African brands that transform the continent.”

In reflecting on the rankings, Francis Dadzie, Executive Director of the Advertising Association of Ghana, said: ”It is amazing to see a proudly Ghanaian brand in the Top 100 – and shows the potential that Ghanaian brands have to be recognized and have appeal beyond our borders.”

“With the increased number of countries and greater sample size this year, more than ever, and especially so during the pandemic, mobile proved to be the effective tool for us to reach and access respondents across the continent,” said Bernard Okasi, Director of Research, GeoPoll, which has been the lead data collection partner since 2015.

Karin Du Chenne, Chief Growth Officer Africa Middle East for Kantar, which has been the insight lead for Brand Africa since its inception in 2010 says, “despite volumes of brands analyzed as a result of increased sample size in terms of respondents and countries, the survey continues to yield a very consistent picture of brands and trends that are transforming the continent.”

Now in its 12th year, every year on or around Africa Day, 25 May, Brand Africa releases the results of the survey on the most admired brands in Africa based on a survey across 29 countries that represent as much as 85% of the continent’s GDP and population.

The 2022 survey was conducted between March and April 2022 and yielded over 80,000 brand mentions and over 3,500 unique brands.

The Brand Africa 100 results published in the June issues of African Business magazine are available at https://www.brand.africa/Home/Reports or to subscribers of African Business at www.africanbusinessmagazine.com.

For Information on the Brand Africa agenda, initiatives, and partners and specifically the Brand Africa 100: Africa’s Best Brands Rankings visit www.brand.africa and follow the results on #BrandAfrica100 and #AfricasBestBrands2022.