The President in his encounter with the media has disclosed that the ‘Year of Return’ is set to be a permanent feature in Ghana’s effort to strengthen relations with other Africans from the Americas and the Caribbean.
“Year of Return should be a permanent feature of our outreach in terms of using it as a vehicle for solidifying the relations on both sides of the Atlantic, between Africans on the other side of the Atlantic, and ourselves and also of course what it does for our tourist revenues”, he said.
According to him, the Ministry of Tourism, Arts and Culture in collaboration with the Ghana Tourism Authority is working to institutionalize the ‘Year of Return’ program by introducing a new instrument dubbed ‘Beyond the Year of Return and Birthright’.
“It is a program that is being put in place so that we can continue with the momentum that the Year of Return has generated and find a way of institutionalizing the relationship”, he added.
The “Year of Return, Ghana 2019” is a major landmark marketing campaign targeting the African – American and Diaspora Market to mark 400 years of the first enslaved African arriving in Jamestown Virginia.