The producer of GTP and Woodin fabrics, Tex Styles Ghana Limited has launched a new marketing campaign to promote its brand GTP and reinforce its position as the leading textiles brand of choice.Speaking to journalists, the Marketing Director of GTP, Rev Stephen Badu explained that the purpose of the campaign is to refresh and reinforce the brand promise of GTP which is expressed as ‘Timeless Grace’.
For well over fifty (50) years, GTP has been consistent in its promise of offering consumers premium quality fabrics, timeless designs, and strong heritage that make them look and feel beautiful, proud, confident and culturally in tune.
‘We can confidently say that GTP has become the second skin of Ghanaians’ declares Rev Badu.
The campaign which hits the advertising landscape of Ghana from tonight is a simple yet heartwarming advert which uses real life instances to show how we can be gracious towards one another and in so doing inspire graciousness in others too.
‘we know Ghanaians to be quite graciousness by virtue of our cultural upbringing. Through this campaign, we simply want to encourage Ghanaians Teach more, Share more, innovate more, celebrate more and Love more. All these virtues inspire positive change and growth.’ Rev Badu added
The event was also used to launch a new collection of GTP for the Christmas season called PEARL.
Speaking on the inspiration behind the collection, Ms Vivian Ata, Product Manager of GTP brand said the Creative team was inspired by the high value that Consumers place on the brand and therefore sought to create ‘Pearl-like’ designs that will make them stand out at any social event this Christmas. In all, eleven (11) beautiful designs were gracefully showcased by employees who hit the 100 feet runway with their own styles.
The National Symphony Orchestra added a lot of colour and sweet melody to the launch event.
GTP is the foremost indigenous textile brand in Ghana launched in 1966.
It is printed by Tex Styles Ghana Limited (TSG) and distributed and marketed by Premium African Textiles Company Limited (PAT). Both Companies belong to the global textile giant, The Vlisco Group.
The brand has five sub-labels – Adepa, Nustyle, Saafoa, Nsroma and Nuvo. Each of these labels have a wide variety of designs aimed at addressing the unique tastes and needs of different segments of the textiles market. Owing to the beauty, likeability and success of its designs, GTP suffers a lot from the operations of counterfeiters.
In order to help consumers to identity genuine GTP fabrics from the fake ones, TSG has placed a special scratch label on each GTP product. Simply scratch & text the code to 1393 on MTN, Vodafone, Tigo or Airtel to confirm genuineness. GTP…Timeless!