The fourth and final wave of the Ghana Election Poll which run from October 1 to November 30, 2020, has come to an end with interesting findings from Ghanaian adults aged 18 years and older who are living within or outside the borders of Ghana.The scientific poll which was conducted online via the renowned market research firm MSI-ACI had 3,010 responses from Ghanaians, a little more than the 2,246 responses recorded in the Third Wave.
Ninety-two percent of the respondents were living in Ghana, whilst the rest were living in several countries within Africa, Europe and the Americas. Ninety-five per cent of the respondents in the poll were registered voters, whilst the rest were not registered. Ninety-five per cent of the respondents in the poll were registered voters, whilst the rest were not registered.
In terms of political affiliation, 36% of respondents claimed they were NDC/Lean NDC, 20% said they were NPP/Leaned NPP whilst a significant 42% said they had no party affiliation. The rest were affiliated to other parties.
From Wave 1 to Wave 3 of the polls, John Mahama’s electoral chances, if elections were held today, rose steadily, but dropped slightly in the 4th wave of the polls. However, Nana Akufo-Addo, whose electoral chances dropped steadily from wave 1 to wave 3 of the polls, had a slight bump in his electoral chances, if elections were to be held today. On the party’s chances, a lot more respondents believe that the NDC stood a better chance of winning than the NPP by 73% to 25%, respectively.
Results for the full sample have a margin of sampling error (with finite population correction) of plus or minus 1.7862%. A representative sample of the Ghanaian population of 28,956,587 - population projection as stated on page 6 of the Ghana Living Standards Survey (GLSS 7) - was achieved by weighting (matching) the data according to age and gender demographics of the 2010 population and housing census and the GLSS 7.
Find the full results in the document below:
The Ghana Election Poll is powered by GhanaWeb and the Africa Consumer Panel which is a cooperation between the digital publisher Africa Business Communities and renowned market research firm MSI-ACI.
The online poll was conducted every month and the results were published at the beginning of every other month on GhanaWeb.com. It is devoid of spam as the respondents can take the survey only once. The MSI-ACI platform that hosts the survey records the device on which the respondent takes the poll and does not allow for a second attempt from the same device.
The Ghana Election Poll which was launched in June 2020 is different from the open-access poll which is running on GhanaWeb. The latter allows participants to self-select into participation and its results cannot be generalized because it is a representative of only the participants of the poll.
GhanaWeb is Ghana’s first vertical portal, content curation and syndication website relaunched in 1999 to offer news, background information, classifieds, radio stations and a social network for Ghanaians and the Diaspora.
The privately-owned independent and objective portal operates under the laws of the Netherlands, a legal setup that has allowed Ghanaians to express themselves freely for over two decades through opinion articles and comments.
Made for and by Ghanaians, GhanaWeb is updated by a team of editors and journalists who ensure balanced coverage of the news by creating original content, publishing syndicated and user-generated content and curating articles from a wide range of Ghanaian print and online media partners.
GhanaWeb has evolved over the years to include video content and social media components to its news feed as well as a mobile app for smooth web navigation. Its team of web developers and web designers regularly improve the technology and design of the portal which has been built to meet the requirements of its 4 million unique visitors each month.
According to the Alexa website traffic statistics, GhanaWeb is very popular among Ghanaian migrants in the United States, United Kingdom, Germany, Canada, Italy, South Africa, Netherlands, France and many other countries.
These loyal visitors and the millions of readers in Ghana have made GhanaWeb the most popular news website in Ghana and ranked the third most visited website in the country after Google and YouTube.
GhanaWeb is part of the AfricaWeb Holding group, an advertising and digital solutions provider for African publishers. AfricaWeb also owns CamerounWeb.com, TanzaniaWeb.com, MyNigeria.com among other country-specific portals as part of its goal of developing viable independent news portals as well as advertising and publishing solutions for Africa.
About Africa Consumer Panel
Africa Consumer Panel is a cooperation of the digital publisher Africa Business Communities and renowned market research firm MSI-ACI. We strive to provide consumers with the latest and most effective communication platforms via the internet. Africa Consumer Panel's focus is to provide a global community where consumers can openly voice their opinions and ideas, making sure their voices are heard all over the world.