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Business News Sat, 2 Mar 2019

Guinness Ghana rolls out national consumer promo ahead of independence celebration

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Guinness Ghana Breweries Limited has rolled out a four-month promotion to celebrate both Ghana’s Independence Day and Guinness lovers in a unique style.

Marketing Manager of Guinness Ghana Breweries Limited, Lesego Lebogang Mohale said, the company is giving away millions of instant prizes including; 620,000 free Guinness and half a million of airtime on all the telecommunications networks.

“Guinness Ghana Breweries Limited has once again proven to be Ghana's favourite stout with the launch of a national consumer promotion. The campaign is aimed at giving Ghanaians an opportunity to win a share of GHS1 million and millions in instant prizes including 620,000 free bottles of Guinness as the nation celebrates 62 years of independence” She stated.

Lesego Lebogang Mohale added that, the promotion, dubbed ‘1759 celebrates 1957’ seeks to celebrate the efforts our fore fathers made in the struggle of independence for Ghanaians.

“As an iconic brand that was established in 1759, we recognize the strives of our fore fathers in the struggle for independence in 1957 and we designed this promotion to celebrate the incredible people and culture of Ghana, the motherland. By this, we have also designed a special limited edition celebratory label which contains 62 icons and landmarks that truly celebrate what is means to be Ghanaian.” She said.

Speaking on the dynamics of the promotion, the Marketing Manager said: “From March 1 to June 30, 2019, look out for the limited edition celebratory bold Guinness FES nationwide, look under the crown, you’ll see a code, text it to 1759 and you could be one of the 88,000 weekly winners. We’ll also be rewarding 1 lucky consumer per month with GHS5,000. In addition there are also 620 000 free Guinness bottles up for grabs so if you get a crown that says free drink underneath, simply hand it over to the bar staff and you will be rewarded with a free Guinness”.

Source: www.ghanaweb.com