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Business News Wed, 17 Jun 2015

CIMG launches 26th marketing awards

The Chartered Institute of Marketing Ghana (CIMG) has launched its 26th annual marketing performance awards at a brief ceremony in Accra.

This year’s event, slated for August 15, 2015 in Accra, is on the theme: “The Future of Marketing: Evolve or Die.”

The awards will cover six major areas: Personalities, hall of fame, media/MARCOMS organisations, products, not-for-profit organisations, and business organisations.

The National President for CIMG, Dr Shola Safo-Duodu, said the CIMG had over the years been responding to new trends and developments to ensure that the awards scheme reflected the practices, standards and principles expected from the award winners.

“Consequently, we have been reviewing the scheme, the criteria, areas of awards and the selection processes in order to inject freshness and appeal into the scheme,” she said.

She also pointed out that success in marketing was no longer random, as companies and marketers had to ensure that they approached the marketing of their products and services in a systematic and effective manner.

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She said innovation had emerged as a key ingredient in ensuring that marketing strategies and the 3D concept of define, develop, and deliver were extensively used to deliver new products, services and brand positioning.

Dr Safo-Duodu also commended companies for doing incredible jobs in the area of innovation by connecting with their audience through understanding their motivations and tailoring their marketing plans accordingly.

“Today, purchasing decisions and payments are being done electronically through our handsets. So also internal money transfer can easily be done through mobile money transfer as against other lengthy procedures that were practiced before,” she added.

The Vice President of CIMG and the Chairman of the awards planning/ Selection Committee, Mr Kojo Mattah, also mentioned that the awards had over the years developed into a very significant benchmark by which individuals and corporate organisations rated their performances and all award winners were proud to be recognised.

He said the theme for the award was chosen because it addressed the role of marketing in the future because of the dynamism of marketing practice and how players must respond appropriately through innovations and the application of the appropriate tools.

“We believe that if companies are not evolving and becoming consistently and continuously relevant to their stakeholders, they stand the risk of becoming extinct,” he said.

Source: Graphic.com.gh
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