Management claims the purpose of the event was to reward loyal clients of their product
The Management of Angel Group of Companies, manufacturers of Adonko Bitters, says it is co-operating fully with the investigations being conducted by the Food and Drugs Authority (FDA).
In addition, the company said it has complied with the directives issued to the company by FDA in the supreme interest of the public.
A statement issued by the company said management has also with immediate effect reviewed all promotional strategies to forestall any such incident in the future.
“We wish to assure the general public that Adonko Bitters is produced with 100 percent natural herbs and plants under the most stringent production standards as certified by the FDA and such this ban is unrelated to any product defect.
“We are deeply committed to superior production standards, responsible corporate citizenship and ethical standards in our operations and we are working assiduously to ensure a speedy resolution.
“In the meantime, we will also like to apologise to people whose sensibilities may have been offended by the fallout and also for the distress this has caused our various stakeholders; local authorities, consumers, farmers, suppliers, distributors and employees”, it added.
Adonko Aseda Bash organised on April 17, 2017 at the Baba Yara Sports stadium in Kumasi received media bashing when pictures emerged of some participants sleeping on the football and some people claimed those sleeping on the pitch were drunken minors.
According to management, the purpose of the event was to reward loyal clients of Adonko Bitters over the past year.
It said the company produced special labels and batch numbers specifically for the event which was to encourage customers to keep the drinks as souvenirs.
It noted that over 35,000 people attended the event and its preliminary investigations indicate that whilst about 10 people may have been drunk/slept off, no one passed out as per various speculations in traditional and social media.
The management explained that the company encourages responsible consumption of alcohol and as per Ghana’s laws and does not sell to minors.
