Edward Addo-Quaye, Chief Executive Officer of Ed Marketing Global
Chief Executive Officer of Ed Marketing Global, Edward Addo-Quaye has underscored the need for businesses on social media to take advantage of live broadcasts.
According to the marketing expert, businesses cannot afford to neglect their social media presence.
He explains that, while having an online presence is a good first step, part of sales’ success is measured by how active and engaging one’s content is.
"Social media platforms provide a handful of resources to effectively connect with your followers. However, out of all of them, few can compete with the level of response that live videos provide. This format allows brands to “share the moment”, interact in real-time with audiences, and show their human side”, Addo-Quaye indicated.
Carrying out a successful live video goes beyond just sitting in front of the camera and hitting the play button.
The CEO of Edmarketingglobal shares on why Instagram Live is an effective channel for reaching audience in an exciting interactive way.
Here are some benefits: ————————————————————
1. Increase Visibility: : Instagram Live increases your visibility as it sends push notifications to everyone who follows your account once you go live. This is good because while Instagram’s algorithm limits the reach of your page content, the live option notifies all your followers about you.
2. Increase Engagement: : Instagram Live increases engagement by bringing your followers closer to your real-life. You get to interact with your followers, answer their questions, ask those questions and see their feedback live.
3. Build Relationships: : While answering questions or chatting with your followers whenever you appear live, you actually give your audience an opportunity to build their relationship with you.
4. Develop Brand Identity : Once you develop relationships via Instagram Live, your brand identity is developed and shared with the Instagram community.
