Record 20-time English League champions Manchester United have been found to be the most popular football team in Ghana according to a study published by English sportswear firm JD Sports.
Manchester United who have in their bulging trophy cabinet a record 13 English Premier League (EPL) titles as well as three UEFA Champions Leagues has a large fanbase in Ghana resulting from their successes chalked especially in the 1990s following the boom of the EPL and satellite television.
The fanbase of the club is represented locally by the Manchester United Supporters Union of Ghana led by Mr Manfred Kwasi Frimpong although that body is not recognised on the club's official website.
The study by JD Sports collated search data from Google on which football clubs in the world are the most popular in the world.
"Our research collated the average monthly search volume for the club names, filtered by countries, which was then drafted into a list from highest to lowest for each area," JD sports explained in a post.
According to the global results, Real Madrid is the most popular team in the world after placing tops in 97 countries.
Arsenal's failure to qualify for the UEFA Champions League in successive seasons did not affect their popularity on the internet with the North-London based club coming second (claiming 17 countries) and Manchester United placed third in the study after emerging tops in 16 countries.
Most Searched Football Clubs in Africa
African countries showed a clear split by region in club of interest. The southern countries swayed more toward Manchester United, whilst the north was dominated by queries for Real Madrid. Arsenal additionally did will, in the East particularly, but local clubs showed little to no interest as a whole, proving the success of top worldwide clubs was too much to compete with even on a local level.
Egypt was the only country not to favour one of the aforementioned three clubs, opting instead to search for Liverpool, which comes as no surprise considering the clubs Egyptian forward Mohamed Salah.
Interest in the Merseyside club has risen in line with that of Mohamed Salah’s transfer to the club in 2017, clearly being the biggest contributing factor in the rise in interest for Liverpool.