Former Deputy Finance Minister, Kweku Ricketts-Hagan has stated that the National Democratic Congress (NDC) failed to craft a well thought out message during the 2016 General elections.
This he noted, contributed to why the party lost power to the New Patriotic Party (NPP).
“It is a problem of communication; we did not actually have a message. Where we did, we were not able to communicate that message”
He said the NDC focused too much on infrastructure development and failed to even communicate the benefits of some the projects it embarked on to the electorates.
According to him, the NDC needs a leader of integrity who can be trusted by Ghanaians without any shred of doubt.
The former minister who was speaking on 3FM’s Winston Amoah on the Sunrise morning show said the NDC needs to undergo some reforms in order to be re-energized to attain power in 2020.
He said the NDC as a party has gone contrary to its core values and beliefs, and this led to their defeat during the 2016 elections.
“We have gone off track, the party was formed on some principles and values, and we went off track those principles and values. We are a social democratic party, when it comes to social interventions; we are the party to lead social interventions in this country, because that is our nature,” he said.
According to him, what Ghanaians want is a party that cares about their wellbeing, and not one that is bombarded with allegations of corrupt acts among other things.
Mr. Ricketts-Hagan made reference to the NPP’s Free SHS policy which he said is a good policy, and that ideally, the NDC is supposed to have embarked on such a social policy which is beneficial to the Ghanaian people.
He said the NDC needs people who are willing to serve the people, and not serve for selfish gains.
“It looks as if people fight for leadership position in the NDC party just to place themselves in the position where they believe that maybe some resources will come their way, and they will control some resources, and in the process take the resources somewhere else.”
Kweku Ricketts-Hagan, who is contesting to become the flagbearer of the NDC, said he plans on ensuring that discipline prevails within the party.
“I want to bring discipline in the NDC because there are some elements of indiscipline creating problem in the party.