An exhilarating come-back performance by evictee voice talent, Mercy ‘Crown’ Abdulahi drew the curtains down on two rounds of spectacular auditions for the first phase of the Voice of West Hills Mall campaign over the week end.
Twenty out of 100 amateur music talents have now earned slots for the highly competitive semi-final phase of the campaign, which takes place on Saturday, June 25, on the forecourt of West Hills Mall.
Evicted early in her first appearance by the judges, ‘Crown’, a solo singer, got a rare second chance when she was called up among four other evictees to compete for the last remaining slot for Saturday’s semi-final round.
After impressive acts by three rap and hip-life wannabes, the usually raucous audience in the auditorium went dead quiet as a calm, blasé Mercy Abdulahi mounted the stage and warbled what sounded like a self-made fusion of R&B and gospel. She surprised everybody, including judges Samini, Okyeame Kwame and Feli Nuna, when she signed off her act rather defiantly in a natty rap fashion.
The ‘Voice of West Hills Mall’ campaign is designed to unearth young music talents and also build affinity with young shoppers who, mall managers believe, would eventually become the core patrons of the centre.
Open to persons 18 years and above, the competition started on Saturday June 11 with 100 participants who earned their qualification by shopping to a minimum total of Ghc100 at West Hills Mall and two rounds of auditioning have produced 20 promising music talents for the semi-final outing scheduled for Saturday, June 25. Ten voices will qualify for selection into the final hunt for the Voice of West Hills Mall on July 2.
“With the quality of talents displayed here at the two auditions, anyone could tell that the semi-final and final rounds of the mall’s voice hunt will be extremely exciting” said Berla of GHOne and Live FM fame who moderates the show.
“Here at West Hills, we are more than excited that our voice-hunt platform has awakened the creative potentials of many of our young shoppers. It is our hope that the semi-final and final rounds will produce even bigger talent revelations which may be celebrated nationwide,” said Michael Oduro Konadu, Marketing Manager at West Hills Mall.
At stake is Ghc 5,000 cash prize with shopping vouchers as first prize, Ghc 3,000 cash and shopping vouchers for the runner up and Ghc 2,000 and vouchers for third place. The 20 successful contestants will slug it out at the semi-final event which takes place at West Hills Mall on Saturday, June 25, 2016 and would be crowned with a performance by 'Edem', the enigmatic hip-life artiste.