Business News of Fri, 6 Jan 201723
Mad rush for NPP branded dry gin in Kumasi
Local businessmen in Kumasi are already profiting from the political victory of the New Patriotic Party as locally made dry gin branded in NPP colours have become the toast of consumers of alcoholic beverages.
Most patronized alcohol beverage in Kumasi now with barely twenty four hours to inauguration of Nana Akufo Addo as president of Ghana is the NPP Victory Vodka imported from Ukraine with alcoholic content of about 38%.
Speaking in an interview, importer of the brand, Kwesi Marfo, popularly known with the Bantama surroundings as Chairman, explained a forty footer container load of the beverage is already on the market for sale.
Chairman observes, patronage of the product had been very low due to absence of publicity on the product. He however said business has been flourishing in the last one week as more customers prefer the NPP Victory Vodka.
“Right after the elections sales was very poor. But now people are calling me from various parts of the country for delivery. I think they have tasted the Victory Vodka and like it. I am importing several containers because the victory party will continue into the middle of the year”, he added.