Delta Airlines partners Breast Care Int. on breast cancer campaign
Delta Airlines, which has joined the fight against breast cancer, has called for increased public cooperation and support to reach out to everybody in the country.
To demonstrate its commitment, the airline company has partnered with Breast Care International (BCI) to screen 10,000 women across the country.
Delta Airlines will provide a year-long financial support to BCI’s Community Outreach Programme to rural communities across the country to educate and clinically screen women.
Over the next 12 months, about 50 trained specialists will travel to communities to examine and teach the women how to detect irregularities in their breasts.
Announcing the partnership agreement in a short ceremony in Accra, Delta Senior Vice President- Europe, Middle East, and Africa, Nat Pieper said the partnership is to give back to the society within which they operate.
“Delta is committed to positively impact on the communities it serves and this new partnership with Breast Care International supports the early detection of this disease affording many women the greatest possibility for long term survival” he added.
As it prepares to celebrate 10 years of service between Ghana and the United States later this year, Mr. Pieper said the partnership highlights their continued commitment in the fight against breast cancer globally.
For her part, President of Breast Care International, Dr. Mrs. Beatrice Wiafe Addai applauded Delta Airlines for the initiative.
She said the support, he will the organization reach a large number of women mostly of the risk of getting breast cancer, especially in the rural areas.
The breast cancer advocate revealed that the youth is their main focus of this year’s programme as part of a deliberate effort to secure “a breast cancer free generation in the foreseeable future”.
She noted that effective awareness creation among the youth in their early stages of development was crucial in getting the message powerfully across to them to aid them to do the right thing at all times.
Dr. Wiafe Addai who is also the Chief Executive Officer of the Peace and Love Hospitals indicated that the disease was “treatable, curable and survivable”, and told women not to be afraid.
What is needed, she noted, is for them to do a frequent self-breast examination and report any anomalies in their breast early for treatment.
Also, Commercial Director for West, Central, East and Lusophone Africa, Robert Bryan said they are commitment to finding a cure.
“Breast cancer is an international problem; this disease is everywhere and this is a small way to give back to Ghana after working here for the past 10 years” he added.
Mr. Bryan was optimistic the partnership between Breast Care "will help us make a different in the community we operate".