Ghanaian singer, songwriter, Record producer, and CEO of Lynx Entertainment Richie Mensah better known as Richie came with the industry side of music dynamics at the showbiz conference.
Richie believes that feeling entitled to success without putting in the effort is a character weakness of Lazy.
However, the record producer figured out that digital time has made music promotion easier and more convenient as compared to the days of payola. "It's gone from the days when to promote your music in Navrongo, you have to take a car to Navrongo, talk to a DJ and maybe sort him out with something before it plays. Now you can do a TikTok video, and it's going to get 100,000 views" He started.
Also, he expanded that this abscess called entitlement has enslaved many Ghanaian artiste. He added up that, the unfortunate mindset retards artiste from bringing out their creativity and pushing their craft to the world.
He said; "There's something we need to take out of our mentality, especially Ghanaians. Entitlement. We feel so entitled. Every artiste is sitting out there saying, 'why aren't you streaming my music and 'why aren't they playing our music more?' Why is it always about what they aren't doing? Why aren't you doing enough to get your music heard? How many times have you promoted your music?"
The CEO of Lynx Entertainment made it clear that musicians sitting and requesting orientation are lazy. "Anybody who says things like they are not promoting my music, I'm sorry you're being lazy. Push. Keep pushing. If your management isn't pushing you hard enough, tell your management that they should come to seminars. They should come and learn.