In a recent social media post, Abdul Nasr Awal, also known as Mixtic RomRas, has ignited a discussion about the changing role of Shatta Wale within the music industry. Mixtic, the owner and funder of PPP Studio, as well as a critic himself, did not mince his words as he addressed Shatta Wale's transition from a prominent musician to a critic of his fellow artists' efforts.
In his post, Mixtic didn't hold back, stating, "Shatta Wale is no longer focusing on the core product, music and music business and music promotion and artiste grooming." He went on to list various roles that Shatta Wale has seemingly adopted, including "Critic, mini blogger, content creator, and doing my industry policing job." Mixtic's concern lies in the fact that Shatta Wale's attention has shifted away from his music, which has led to a decline in his output of hit songs.
The critic pointed out that this transition isn't inherently wrong, but it has diverted attention from Shatta Wale's musical achievements. Mixtic reminded Shatta Wale and his fans of his notable hits such as "Obodorbidi," "Money Power," "Low Tempo," "Umbrella," "Ayoo," "Melissa," and "My Level." These songs have showcased Shatta Wale's prowess in the music industry, and Mixtic believes that his focus should remain on creating such hits.
Mixtic didn't shy away from urging Shatta Wale to consider channeling his energy into producing more musical successes rather than venturing into different roles. "If even you must beef, just do it with music and let's see you negotiating record deals and attending interviews across the world with all the strategic album PRs and everything happening for you," he emphasized.
Drawing a comparison, Mixtic pointed to Burna Boy, who has achieved international acclaim while maintaining his position as a music artist. He urged Shatta Wale to embrace a similar approach to elevate Ghanaian music on a global scale. "Burna Boy is your boy for crying out loud, help some of us praise you more than them because we believe in you," Mixtic's words resonated with a plea for Shatta Wale to leverage his influence for the greater good of the music industry.
Mixtic advocated for Shatta Wale to return to his roots, focusing on creating and releasing a project that showcases his musical prowess. He encouraged him to invest time and effort into a project that could resonate with listeners over a span of months before considering a comeback. Mixtic's post concluded with a plea for all stakeholders in the industry to "do it right" and harness their influence to bring about positive change in Ghanaian music.