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Wed, 13 Apr 2022 Source: Queen Xorlali

Rethinking Business Success from the Bible’s Perspective.

The series will focus on how Entrepreneurs and Business leaders can employ Bible principles to grow their businesses. We shall examine two commandments in this week’s article.




“Some people say give the customers what they want,

but that's not my approach. Our job is to figure out

what they're going to want before they do. I think

Henry Ford once said, 'If I'd ask customers what they

wanted, they would've told me a faster horse.' People

don't know what they want until you show it to them.

That's why I never rely on market research. Our task is

to read things that are not yet on the page.”

– Steve Jobs, Co-founder, Apple

The essence of business is to solve problems for people. Uber is

solving transportation problems. Airbnb is solving

accommodation problems. Samsung is solving electronic and

technology problems. If you desire to succeed in business and

stay long in the game, you must develop the skill for identifying

and solving problems. Tencent Holdings, a-$650 billion

Taiwanese Semi-conductor Manufacturing Company, Alphabet,

Alibaba, Facebook, Amazon.com, Apple, etc. are all solving tech

problems for the world and they are getting huge returns for their

hard work. In fact, someone said that money is the reward for

solving problems, and that could not be further from the truth. It

does not matter what kind of business you may be involved in; if

you are not solving problems for the customer, it will just be a

matter of time for you to be thrown out of business.

Wealth is created by solving problems.

Often, people try to cheat and steal their way to wealth but there

is a simpler way. That way is to solve problems for people. Men

have many problems. Women have their own, and children are

not left out of their own problems too. Old people have needs and

young people also do. Both boys and girls do have problems as

well. If you focus on creating a need to help any of these groups

of people, you will never lack money.

In as much as solving problems is key to creating wealth, it does

not happen automatically. You may be talented, but you need to

learn how to convert your problem-solving ability into skills that

can earn you income. There are too many talented and gifted

people who have not yet mastered the act of converting their

problem-solving skills into business. There is a time to do things

for free, and there comes a time when you must learn to convert

all your ‘free craft’ into a business that people can pay for. As an

entrepreneur, your success depends on your ability to translate

your problem-solving abilities into an enterprise. You can do this by either integrating it into an existing service or make it standout as a separate product or service on its own.


Seven days you shall keep a sacred feast to the Lord your God in

the place which the Lord chooses, because the Lord your God will

bless you in all your produce and in all the work of your hands,

so that you surely rejoice. – Deut. 16:15

Believers are expected to do more business because God has

promised to bless whatever we do. This is good news! We cannot 51

do less in business. We should establish more businesses. We can

create technology businesses. We must create businesses in real

estates, manufacturing, electronics and more! Why? Because,

God has promised to bless whatever we do! We have no option

than to do more!


I wisdom dwell with prudence and find out knowledge of witty

inventions.” – Proverbs 8:12 KJV

Intricately connected to developing a winning product or service

comes the idea of witty inventions. We must appreciate the fact

that God can indeed give us an idea for a product or service which

could lead to our breakthrough in business. Can you imagine the

joy and influence of the creators of iPhone, Facebook, Twitter,

Instagram, Uber, etc.? How about products like the smartphone,

video games, electric cars and the likes? And other game-changing products and services that we have in the world today?


“Then Moses answered and said, “But suppose they will not

believe me or listen to my voice; suppose they say, ‘The Lord has

not appeared to you.’ ” 2 So the Lord said to him, “What is that in

your hand?” He said, “A rod.”

– Exodus 4:1,2 NKJV

Peter had in his hand the anointing to heal the sick. He had no

money to give to the crippled man as indicated in Acts 3:6. Steve

Jobs had Apple in his hand. Jeff Bezos had Amazon.com in his

hand. The problem is that, too many of us discount what we have

in our hand. You should invest your own resources into a

business before you invite others to do so. In business, it is

important to start with what you have before asking for more from

either God or man. Everyone has something to offer the world. Business is all about

solving problems for the customer and so you should not discount

what you have once it can make life better for the customer. There

is something God has put inside you as a gift or talent that can be

translated into a product or service to bless the world.

Get this right about your products or services.

In developing products or services for your business, there are

two things you need to take notice of:

1. The product or service must be something of value

that meets people’s needs.

If you have a product that can meet the needs of the customer, you

will be in business for good. Business thrives on meeting

customer needs. In fact, as an entrepreneur, you must be asking

questions on how best your products are helping customers.

Whatever you are offering customers must seek to meet a specific

need. Your product or service must address a specific need in the


2. Your products or services must improve human lives.

Sometimes, the quest for financial success makes some

entrepreneurs go to the extreme to develop products that do not

solve the problems they claim or end up destroying the lives of the

users. Human lives matter! Your products and services should

not destroy human lives. This is unfortunate! It is worth noting

that, in cases where products do not meet the communicated

needs of the consumer, some companies have taken bold steps to

withdraw such from the market.



“You are your greatest investment. The more you store

in that mind of yours, the more you enrich your

experience, the more people you meet, the more books

you read, and the more places you visit, the greater is

that investment in all that you are. Everything that you

add to your peace of mind, and to your outlook upon

life, is added capital that no one but yourself can


–George Matthew Adam

The impact of knowledge on business cannot be overemphasized.

That is the reason why serious organizations invest a lot in

research and development. This principle applies to any kind of

business, be it trade and manufacturing, telecoms, education,

real estate and construction, etc. Lack of adequate knowledge

about certain details of your business can make you lose money

and opportunities. Ignorance is tantamount to darkness. The

most dangerous thing about darkness is that it prevents you from

seeing opportunities. The most successful companies in the world are constantly

looking for ideas to develop new products and services. Indeed,

it is their research and intelligence that sets them apart from the


Sony, for instance, invests a lot into research and development.

They do this to satisfy their teeming consumers worldwide. In

fact, there is a stipulated mandatory financial quota that goes into

research. Interestingly, this has kept them at the top of their game

as an electronics company. Arguably, Sony is one of the most

innovative companies in the world today.

Below is a statement on the R&D Center at Sony Corporation:

“The R&D Center is a research and development organization at

Sony's headquarters, which plays an innovative role to create

KANDO and social values through technology and expertise. It is

driving cutting-edge research and development in various

locations around the globe, including the laboratories in Japan,

the United States, Europe and Asia. We are striving to create new

technology, products, and services while at the same time,

sustaining Sony Group's diverse businesses in electronics,

entertainment, and financial fields.”


And God said, ‘Let there be light,’ and there

was light. And God saw the light, that it was good…”

– Genesis 1:3 KJV

There are five areas of enlightenment that every business needs:

1. Product and Service Innovation.

Can you imagine how Alphabet, Facebook, Apple, Samsung,

Boeing, Japan Motors and other multinational firms can

successfully churn out new products if they were not constantly

researching? That’s the power of intelligence in business.

2. Leadership Excellence.

Entrepreneurs who desire to lead their organizations successfully

through any season must learn about the rudiments of

organizations. Leading an organization is not the same as leading

a family or a church. Every entrepreneur needs light in organizational leadership.

3. Financial Management.

Lack of wisdom in proper financial management has been the

bane of several organizations. There are companies that make a

lot of money but lack the needed financial wisdom in managing

these financial resources. It is vital that entrepreneurs must take financial management very seriously if they intend to chalk continuous success with their organizations.

4. Human Resource Management.

People matter in business, and how you treat them will go a long

way to determine the extent to which you will succeed. The

success of Amazon, CNN, Facebook, Twitter, Tesla and

Microsoft is based on the teams they work with. Honestly, as an 58

entrepreneur, you cannot treat your team anyhow and expect to

make strides in business.

5. Marketing and Sales

In business, it is never enough to have the best product; you must

tell everyone about it. Even if everyone knows you as the best, you

must still re-echo the message. The essence of marketing is to let

the world be aware of the existence of your product or service. The

better your appreciation of the concept of marketing, the better

your results. Irrespective of the field of business you may be in, a

strong knowledge of sales and marketing can make a great

difference. Entrepreneurs are expected to teach a culture of

marketing within the rank and file of the organization.

NELSON SEMANU & ELIZABETH BOANDOH-KORKOR (CA) are Bestselling Authors, Entrepreneurs and Christian Business Coaches. They can be contacted on +233 549 762 233.

Source: Queen Xorlali