Netflix has announced a reduction in its monthly subscription fees for some countries in the sub-Saharan region of Africa, effective February 21.
Netflix announced new prices of subscription plans in Sub-saharan Africa and stated that their mobile plan would now be about $3, while the Premium plan would cost just under $10.
Netflix in a statement: “We’re always exploring ways to improve our members’ experience on Netflix. We know members have never had more choices when it comes to entertainment — and we’re more committed than ever to delivering an experience that doesn’t just meet, but exceeds their expectations.
Today, we’re updating the pricing of our plans to Mobile $2.99, Basic $3.99, Standard $7.99, and Premium $9.99 in select Sub-Saharan countries [where Netflix is charged in USD] to deliver all your favourite TV shows and movies at an even better value!
The price update will also apply to Kenya, where Mobile will be Ksh200, Basic Ksh300, Standard Ksh700, and Premium Ksh1 100. Our goal is simple: to offer various quality shows and films curated for you. So whatever your mood or tastes, you can find something right to watch.
New members who sign up will see the new price for the plans immediately starting [date]. The update will roll out to existing members over the coming weeks from their next billing cycle. Existing members will be notified by email, [as well as within the Netflix app 30 days before the new prices are applied to them (this is only for auto-upgrades)]. The exact timing will depend on the specific member’s billing cycle.”