Business News of 2026-09-23
Octaplus Health unveils AI-powered brand icon Xaida
Licensed Private Health Insurance company, Octaplus Health, which provides comprehensive digitally-enabled health insurance cover for small, medium and large scale businesses as well as families has unveiled its brand icon Xaida. Xaida, a teenage AI-powered digital character is crafted as the embodiment of the aspirations of the Octaplus vision and represents the company’s commitment to innovation, technology, customer centricity and enhanced accessibility to healthcare for all its members.
The unveiling took place on Friday, September 18, 2026, at a special event held at the Octaplus Health office in Accra, bringing together members of the company’s leadership, staff, insurance broker partners including KEK, Olea, Visal, I-risk, Transnational and others. Among the guests were HR directors and managers from over 15 companies already enrolled on Octaplus health and others potential clients.
The event was held under the theme of “Innovation and the future of healthcare”, and marked an important milestone in Octaplus Health’s efforts to integrate artificial intelligence into its operations and the way it engages with its customers and the wider public.
A celebration of innovation
The well attended event began with an opening prayer, followed by a joint welcome address by the Chief Operating Officer and Chief Finance Officer of the company. The Acting Board Chairman in addressing guests highlighted the bold vision of octaplus to ensure speed, transparency and superior customer experience for all clients with the adoption of AI in the business operations of the company.
The Chief Executive Officer, Dr Dan Vincent Armooh then took the stage for the much-anticipated unveiling. Dr Armooh’s address highlighted the company’s vision for the future, the role of innovation and how artifical intelligence has made processes at Octaplus quicker and efficient to make the client experience a remarkable one. He also gave an insight into the thinking behind the development of the brand icon.
The unveiling of Xaida was the highlight of the event was done by the CEO and the Marketing Manager, Michelle Ama Fynn. Commenting on the Brand icon after the reveal, Mr Michael Abbiw, the National President of the CIMG who was one of the guest said “Xaida was a very innovative creation, refreshing, adorable and very versatile in its portrayal and he couldn’t wait to see how Xaida evolves as a brand icon over the next 5years”. Other guests praised Octaplus Health especially for crafting a brand icon that could potentially inspire younger women to pursue ICT as a career option.
The event concluded with a vote of thanks, a closing prayer and an Octaplus Health team chant, bringing the celebration to a close on a strong note of unity and shared purpose.
Introducing Xaida
Xaida is more than a brand icon or a digital character. She has been developed as a representation of Octaplus Health’s technology-driven approach and its vision of making health insurance simpler, more accessible and more people-centred. As a brand icon, Xaida will feature prominently in the company’s communication and digital content, helping Octaplus Health tell its story in a way that is relatable, engaging and relevant to a digitally connected audience.
The development of Xaida reflects a growing interest in the use of artificial intelligence and digital technology to improve the way businesses communicate, deliver services and interact with their customers.
Octaplus believes that technology should not make healthcare and health insurance feel more complicated. Instead, it should help make the experience more convenient, transparent and accessible.
Technology with a Human Touch
While artificial intelligence was at the centre of the event, Octaplus Health emphasised that its adoption of technology is ultimately about people.
The company’s approach is anchored in the belief that healthcare goes beyond treatment and that health insurance should provide people with support throughout their healthcare journey.
Xaida therefore represents both sides of this vision; the technology that enables smarter ways of working and the human-centred approach that remains at the heart of healthcare.
Through its digital platforms and technology-enabled processes, Octaplus Health continues to explore ways of improving the experience of its members, corporate clients and healthcare service providers.
The company also sees the introduction of Xaida as an opportunity to make conversations around healthcare and technology more engaging, particularly among younger, digitally connected audiences.
Looking Ahead
The unveiling of Xaida signals another chapter in Octaplus Health’s development as the company continues to establish itself within Ghana’s private health insurance landscape. With Xaida now officially unveiled, Octaplus Health is looking ahead to a new phase of its journey- one where innovation is not only discussed but brought to life and experienced by all its members.
