Entertainment of 2026-11-07
‘Music didn’t get me there, bread did’ - Hammer
Ghanaian sound engineer Hammer has revealed that selling bread, rather than music, was the venture that gave him significant financial returns at a point in his life when he was not financially stable.
Speaking on the Konnected Minds podcast, Hammer, known for his influence in Ghana’s music industry, explained that although music was his passion, he had to explore other business opportunities because it was not providing the financial security he needed at the time.
“Music didn’t get me there. It was bread that got me there,” Hammer said.
According to him, the bread business appealed to him because it provided immediate and visible income compared to the unpredictable nature of the music industry.
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“I wasn’t financially sound. I thought, look, let me try something else. Bread was hard cash. You see money today,” he explained.
Hammer disclosed that around 2017 and 2018, the business was producing about 60,000 loaves of bread daily, earning him a commission of 10 pesewas on each loaf sold.
“My commission was as little as 10 pesewas for a loaf of bread. Imagine we were selling 60,000 pieces of bread at a time. I think around 2017. 2018, yeah, we did 60,000 loaves a day,” he said.
The sound engineer added that his earnings from commissions alone amounted to GH¢6,000 daily, excluding his salary and other benefits.
“I’m getting 10 pesewas for my commission, not my salary, not my benefits, my commission alone. That’s 6,000 a day,” Hammer stated.
His revelation highlights a period when the celebrated producer looked beyond music and turned to entrepreneurship as a means of building financial stability.
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