CIM presents a panel discussion on sports marketing

The Chartered Institute of Marketing (CIM) presents a panel discussion on the theme “Sports Marketing: The Motor that propels the Sports Business".

The event which is slated for Thursday, 27th April 2017 at 6:00 pm at the British council hall is expected to attract largely members of the CIM fraternity, marketing lecturers, government agencies, sports authorities’ sports administrators, clubs, sports journalist, sports enthusiasts and the general public.

This is a bespoke CIM event aimed at

•Highlighting the importance of the marketing function in commercializing sport.

•Making participants appreciate the scope and diversity of marketing.

•Making a clarion call on government, local sports authorities and clubs to adopt marketing as part of their activities and as well employ marketing personnel in their administrative set up.

This event is of much importance to all who believe sport is as an industry with great potential to develop the national economy.

The Chartered Institute of Marketing (CIM) is the world’s leading professional marketing body that exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners, enabling them to deliver exceptional results for their organizations. CIM is the only organization able to award Chartered Marketer status.