Streaming alone is not making enough money for creatives, bring back CDs and pen drives - Philipa Baafi

Gospel singer Philipa Baafi has called for a return to the days of musicians selling their music on CDs and pen drives again to make money and cover costs.

According to her, despite the benefits of streaming platforms, not many Ghanaians are familiar with technology and the use of digital platforms.

Philipa Baafi, speaking in an interview with Graphic Showbiz, stated that many artistes and producers, especially in the Gospel fraternity, are struggling with the high costs of producing and marketing music.

She added that streaming alone is not as lucrative as thought, thus merging streaming with the sale of CDs and pen drives would be beneficial to these creatives.

“We still have so many people who don’t know about social media in Ghana. Streaming is now the order of the day, but CDs and pen drives can also run alongside it.

“Today, most producers are backing out of music because, at first, after a song is released, within a short time, they can sell CDs, cassettes, and others; at least it will take some of the burden of costs away. But streaming pays less.

“Studio time for one song is around GH₵6,000, music video production is GH₵50,000, and promotion of that song is about GH₵100,000. We need alternative revenue streams, and the sale of music via pen drives and CDs is the best bet. How will you get all this money back if you are not selling?” she asked.

ID/NOQ

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