Entertainment of 2026-09-23
'It can never be one person’s job' - Black Sherif on taking Ghanaian music global
Ghanaian musician Black Sherif has dismissed suggestions that a single artiste can carry the responsibility of taking Ghanaian music to the global stage, insisting that such progress requires a collective effort from the entire industry.
Speaking in an interview on TV3, the “Lord I’m Amazed” hitmaker acknowledged that many people believe he could be the artiste to elevate Ghanaian music internationally, but described that expectation as unrealistic.
“It can never be one person’s job. I mean you could have somebody that’s like a flag bearer thing, like a poster boy thing, but it’s never a one-person job,” he said.
According to Black Sherif, expecting one musician to shoulder the industry’s global ambitions ignores the amount of work required to build a thriving music ecosystem.
“It’s not realistic. It’s not real. How do you expect that one person? It no happen for anywhere say one person carry the whole… It’s a lot to deal with,” he stated.
The award-winning musician stressed that while Ghana is producing quality music, the industry is still gaining momentum when it comes to the business side of entertainment.
“I have no problem with the music making. It’s so broad… But the business and all of the things, we are picking up momentum. One of the challenges is the show business aspect of it,” he explained.
Black Sherif also expressed confidence that his generation of musicians can help transform the industry, but maintained that meaningful change will only come through collaboration rather than individual effort.
“We will change it. That’s why in my generation we are here. We will do our best… There’s only so much one person can do,” he stated.
He added, “When we bring value to artistes and make kids growing up see some things and want to pursue music, we need people… As a collective motion. One person there, ego fatigue. People be humans, you know, fatigue will catch up.”
PAT/EB
