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Mahama's strategies for sustainable growth and development in Zongos

John Mahama John Dramani Mahama2r John Mahama, NDC flagbearer

Sat, 12 Oct 2024 Source: Anthony Obeng Afrane

In the quest for sustainable growth and development within Zongo communities, John Mahama's vision for the Soyaaya Fund emerges as a beacon of hope and empowerment.

The strategies outlined for the fund are designed to create a ripple effect of socio-economic improvement that transcends individual entrepreneurs and benefits the entire community.

At the core of these strategies is the emphasis on capacity building. By providing training and mentorship programmes tailored to the unique challenges faced by SMEs in Zongo communities, the Soyaaya Fund aims to equip local entrepreneurs with the skills and knowledge they need to thrive.

Workshops focusing on financial literacy, business management, and marketing will empower business owners to make informed decisions that can lead to sustainable growth.

Additionally, the Soyaaya Fund seeks to foster collaboration among local businesses. By encouraging partnerships and networks, the fund aims to create a supportive ecosystem where entrepreneurs can share resources, ideas, and best practices.

This collaborative approach not only strengthens individual businesses but also fortifies the community as a whole, paving the way for collective success.

Moreover, the fund will prioritise access to financial resources. Recognising that many Zongo entrepreneurs face barriers to traditional financing, the Soyaaya Fund will explore innovative funding models, including microfinance and cooperative lending, to ensure that capital is accessible to those who need it most.

This financial support will not only help businesses grow but will also instill a sense of confidence and resilience among entrepreneurs, encouraging them to take calculated risks.

Lastly, the promotion of sustainable practices will be a cornerstone of the Soyaaya Fund's strategies, and by encouraging SMEs to adopt environmentally friendly practices and sustainable sourcing, the fund aims to ensure that growth does not come at the expense of the community's natural resources.

This focus on sustainability will help foster a culture of responsibility and stewardship, ensuring that the benefits of economic development are enjoyed by future generations.

In essence, John Mahama's vision for the Soyaaya Fund embodies a comprehensive approach to sustainable growth and development.

By focusing on capacity building, collaboration, access to finance, and sustainability, the fund is set to transform Zongo communities into thriving hubs of entrepreneurship and innovation.

Columnist: Anthony Obeng Afrane
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