Will Artificial Intelligence revolution disrupt marketing?

PHD Worldwide has announced the launch of its latest book titled ‘Sentience: The Coming AI Revolution and the Implications for Marketing’ as part of the global media and communications agency’s thought-leadership contribution to the marketing communications industry.

A ‘soft launch’ of “Sentience” was held at the Cannes Lions festival last June, the agency’s seminar at the annual global industry event with the inventor of the internet, Sir Tim Berners-Lee, as guest speaker.

The seminar, attended by over 2,000 delegates, was also watched by a further 3,500 people on the Lions Live You Tube channel.

Commenting on the release of the book, through an internal news brief sent out to all the agency’s staff around the globe, PHD Worldwide CEO, Mike Cooper said, “In Sentience, we have tried to peer beyond what we know, to scope out a commercially realistic view on the potential products we will be using and the advertising and data models that will likely support them.

“We are delighted to announce that the hard copy and Kindle version of the book will be available for purchase on Amazon, whereas the e-book version is obtainable from Google Play and the iBookStore, with all proceeds going to UNICEF,” he said.

The book explores the incredible potential of the far reach of AI, the road leading up to it, the tantalising possibilities for marketers and what they can do now to start to prepare.

Limited hard copies of the book are being sent out to PHD Ghana’s clients and other business leaders, practitioners across the marketing and marketing communications fraternity, as well as senior editors of leading media houses in Ghana.

“We consider our latest forward-looking thought-leadership piece yet another landmark contribution to our industry and underscores the fact that our network remains ahead of the curve,” said Bright Ladzekpo, MD and CEO of PHD Ghana.

As we continue our yearly ritual of releasing a book every year to challenge ourselves, inspire our clients take a peek into the future, we also lead our industry in building a culture of innovation and creativity through a technology-enabled and metric-led approach to media and communications strategy development.

In keeping with the global media agency’s focus on Artificial Intelligence (AI) this year, PHD Ghana is partnering with Joy Thought leadership, the Business and Financial Times and the Fiesta Royale Hotel to leverage AI awareness and future impact on our industry in Ghana with a debate themed, ‘Man versus Machine: Will Tomorrow’s Artificial Intelligence Replace Today’s ‘Mad Men’?’

Dr Ayorkor Korsah, Assistant Professor of Computer at Ashesi, and PHD Ghana CEO, Bright Ladzekpo, will lead the debate to explore the implications of the coming AI revolution for marketing, advertising and journalism, as well as its impact on our daily lives, societies and economies around the globe.

“PHD Ghana is proud of its network’s heritage as the pioneers and champions of creative communications over the past quarter of a century and will continue in this path of proven excellence by tapping into the collective talent pool from our network of offices around the globe to drive our local market and raise the next generation of media thought leaders in Ghana and across West Africa,” said Bright Ladzekpo, MD and CEO of PHD Ghana. “With access to the most recent audience data, media technology and communications tools such as PHD’s own operating system, Source, we are already showcasing how a technology-enabled and metric-led approach to media strategy development that can deliver intelligent experiences that guarantee optimal ROIs for our clients,” he said.