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An open letter to the Management of the Multimedia group.

Wed, 11 May 2011 Source: Sarpong, Donald

I have been an ardent listener of most of the radio stations of the Multimedia

group namely Joy, Adom, Luv, Nhyira,Hitz & Asempa. This reputable company has

been able to come up with personalities who have distinguished themselves in

various fields of journalism. One such person who immediately comes to mind is

Komla Dumor of the BBC world service & formerly of Joy fm where he used to host

the super morning show.

Multimedia has been able to live up to it’s name over the years until the

addition of a new radio station Asempa fm & specifically the host of it’s late

afternoon political talkshow Nana Kwabena Bobie Ansah. Since this particular

particular guy took over the program (Ekosii sen) from Ken Addy all ethics of

journalism which is held in high esteem by this company has been thrown to the

dogs. A lot of prominent people in the society have suffered the vilification

of this apology of a presenter.

Notably among these people are Nana Addo Dankwa Akuffo Addo, the flagbearer

of the New Patriotic Party of which I’m a die-hard sympathiser & Kwesi

Nyantakyi, the chairman of the Ghana Football Association. The way & manner

he casts insults & insinuations on my flagbearer Nana Addo especially

sometimes gives me the impression that he has a personal grudge with him & so

will do everything possible to make him look like the devil himself. The

worst of it all came when Nana Addo made his infamous “all die be die”

comment. He used this as a topic on his program for more than a month. During

this time he invited all manner of persons mostly ndc sympathisers to rain

insults on Nana Addo’s personality as usual. Before Nana was even elected as

flagbearer, he tried everything in his power including concocting false

stories, inciting tribal hatred, describing him in all sorts of words & so on

all in a bid to discredit the man but failed.

After all that he still continues with his evil agenda because there is not

a single day on his program that he does not say or allow someone else to

say something bad about Nana Addo or the npp in general even if the topic

under discussion has got nothing to do with any of them. All his comments &

actions point to the fact that he’s been paid with the tax-payers money to

do the bidding the Mills/Mahama government as been rumoured so he doesn’t

care what the consequences of his actions are as long as it paints Nana Addo

& the entire npp black. He usually puts up this arrogant defensive posture

whenever anyone tries to call him to order or correct him. In one of those

instances he casted insinuations on one of his senior colleagues Kojo Oppong

Nkrumah on air for trying to put him on track when the Hon. Kennedy Agyepong

and the Alhaji Bature’s issue came up.

He uses his platform to raise tensions and dabbles in a lot of unnecessary

sensationalism which has led to a number of battle of insults & even violent

clashes in the studio between representatives of the two main political

parties, npp & ndc. It seems he’s always interested in trivial & irrelevant

issues which do not promote peace.

The most dangerous thing he does on his programme is his constant incitement of

tribal sentiments against npp aided by his friends in the ndc. He always try to

use every given opportuinity to tag the npp as an Ashanti party in a bid to

incite the other tribes against them. I learnt he’s an Ashanti himself from

Mampong so how on earth would any sane person want to incite tribal hatred

against his own tribesmen? This is one of the easiest ways to start a civil war

in this country yet it seems the management of Multimedia have turned a blind

eye to it. Despite all the numerous calls from concerned members of the public

have fallen on deaf ears which give me the impression that he has gotten the

full approval of his superiors.

I used to like this guy right from his early days at Luv fm through to Hello fm

all in Kumasi due to his jovial nature but it seems money took over his sense

of reasoning immediately he landed at Asempa fm. Multimedia has gotten to this

stage due to it’s objectivity, neutrality & adherence to the journalism ethics

so they must not be blinded only by the commercial benefits Nana Bobie Ansah

brings on board but the general security of the nation. I call on all those who

call the shots at Multimedia to do something about this man who seems to be

only interested in pushing this nation into something similar to the Rwandan

genocide. A word to the wise is enough.

-

Donald

Sarpong.

Columnist: Sarpong, Donald