Columnist Dr. Mrs Juliana Akushika Andoh

Understanding marketing and its importance

01 January 2025 , 0 comments

Brand Resilience and Crisis Management: Insights from Ghanaian brands

19 August 2024 , 0 comments

Brand Resilience and Crisis Management: Insights from Ghanaian brands – Part 2

19 August 2024 , 0 comments

Rebranding and Brand Evolution: Adapting to change in the Ghanaian market

18 August 2024 , 0 comments

Sustainability and Ethical Branding: Building the future of business in Ghana

17 August 2024 , 0 comments

Brand Purpose and Social Impact: Driving business success in Ghana

17 August 2024 , 0 comments

The need to develop long-term customer loyalty in Ghanaian SMEs success

16 August 2024 , 0 comments

Personal Branding, A MUST!

14 August 2024 , 0 comments

Branding to lead development in Ghana’s Informal Sector

13 August 2024 , 0 comments

How the Domestic Debt Exchange Programme affected Ghana's SMEs

07 August 2024 , 0 comments