Columnist Juliana Akushika Andoh

The last mile of branding is customer service; a daily cuture!

01 October 2026 , 0 comments

Rebranding without losing clients

02 April 2026 , 0 comments

Resetting public sector branding through better citizen experience

05 March 2026 , 0 comments

The role of AI in redefining brand strategy for Ghanaian businesses

09 December 2025 , 0 comments

The TikTok Generation: Reimagining Ghanaian brands for youth engagement

09 December 2025 , 0 comments

Branding Ghana's Cities: How place branding can drive tourism and investment

27 October 2025 , 0 comments

Repositioning Made in Ghana: Branding local products for global competitiveness

27 October 2025 , 0 comments

AI won't take your job but someone who can use AI will

09 June 2025 , 0 comments

Is your brand on track? Mid-year strategy review for Ghanaian enterprises

09 June 2025 , 0 comments

Why Ghanaian brands must go green or get left behind

30 May 2025 , 0 comments

The need to craft a content strategy for effective and successful marketing

27 February 2025 , 0 comments

Elevate Your Email Marketing: A game changer

27 February 2025 , 0 comments

The power of storytelling in marketing

21 February 2025 , 0 comments

Understanding your target audience

02 January 2025 , 0 comments

Understanding marketing and its importance

01 January 2025 , 0 comments

Brand Resilience and Crisis Management: Insights from Ghanaian brands

19 August 2024 , 0 comments

Brand Resilience and Crisis Management: Insights from Ghanaian brands – Part 2

19 August 2024 , 0 comments

Rebranding and Brand Evolution: Adapting to change in the Ghanaian market

18 August 2024 , 0 comments

Sustainability and Ethical Branding: Building the future of business in Ghana

17 August 2024 , 0 comments

Brand Purpose and Social Impact: Driving business success in Ghana

17 August 2024 , 0 comments

The need to develop long-term customer loyalty in Ghanaian SMEs success

16 August 2024 , 0 comments

Personal Branding, A MUST!

14 August 2024 , 0 comments

Branding to lead development in Ghana’s Informal Sector

13 August 2024 , 0 comments

How the Domestic Debt Exchange Programme affected Ghana's SMEs

07 August 2024 , 0 comments