The "No Free Show" slogan that surfaced during BhimFest, which featured dancehall artist Stonebwoy, has drawn harsh criticism from Bullgod, a well-known artist management and vocal entertainment analyst. Speaking on United Showbiz, he called the chant "unnecessary and inappropriate," emphasizing that fans should naturally come up with such messages rather than the artist endorsing or promoting them.
Bullgod claims that although artists have the right to safeguard the value of their performances and brands, the way this message was conveyed at BhimFest was unacceptable. He maintained that Stonebwoy, a well-known person who has received praise from all over the world, ought to be aware of how the public views his words and deeds. He pointed out that chants like "No Free Show" are easily misconstrued and could come across as condescending or haughty, which could strain the vital fan-artist relationship that is essential to success in Ghana's music industry.
The industry expert went on to say that strong personal ties between musicians and their fans, as well as goodwill and fan support, are what make Ghana's music sector prosper. He cautioned that supporting or spearheading such shouts at a big event could needlessly cause conflict and miscommunication with supporters. Regardless of an artist's position, Bullgod stressed that maintaining long-term success in the entertainment industry requires professionalism, humility, and measured public conduct.
Bullgod acknowledged that debates about just compensation for artists are legitimate, but he maintained that these concerns should be handled through formal business channels as opposed to controversial public displays. In order to promote fair compensation and recognition, he advised Stonebwoy and other high achievers to concentrate on communication, policy engagement, and official venues.
Bullgod concluded by urging Stonebwoy to reevaluate how messages regarding payment and worth are conveyed. He emphasized that artists must set an example by maintaining decorum and establishing a tone that reflects their power and responsibilities within the industry, even though fans have the right to express themselves strongly. By doing this, musicians may safeguard their reputations and support the constructive development of Ghana's music industry.