Off Palace Street, North Kaneshie, Accra, GH‑23321 , GREATER ACCRA REGION
Founded in 1956, the same year Ghana gained independence, by Dr. Samir Eid—a third-generation baker born in Ghana in 1932. The company remains a family-owned business based in Accra .
Operations are centered at its bakery in North Kaneshie, Accra, distributing oven‑fresh biscuits across Ghana via its own transport fleet .
Staff strength exceeds 600 employees, many of whom are second- and third-generation workers within the community .
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🌟 Brand Identity & Offerings
Focused on producing nutritious, wholesome biscuits at highly affordable prices—positioning itself as a staple family snack for generations in Ghana .
Flagship products include:
Gem biscuits (iconic Christmas classic imported from a UK recipe over a century old)
Student favorite **Coreen “Hye Me Ma”**
Digestives, Malt & Milk, Crunchies, Shortbread, and All‑Time biscuits
Recently added lighter offerings like their Snaps (cracker) launched alongside Coreen, priced as low as 50 pesewas, and aimed at export to the Middle East .
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✅ Quality, Safety & Food Standards
Piccadilly became the first biscuit factory in Ghana to implement HACCP (Hazard Analysis Critical Control Point), setting industry standards for food safety .
Its bakery is GMP-certified by the Ghana FDA, with high standards to ensure wholesome production; all their flour is fortified with essential vitamins like A, B12, iron, folic acid, thiamin, niacin, riboflavin, and zinc .
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🧑🤝🧑 Local Impact & Growth
In 2024, Piccadilly launched a modernization initiative worth over GH₵10 million to upgrade its North Kaneshie facility—bringing in new equipment, building enhancements, and staff training, with plans to create 200 new jobs over two years .
The company has since recovered from a minor production halt in early 2025 due to imported flour contamination; production resumed after re-certification by the FDA and implementation of strengthened safety protocols .
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📦 Exports & Export Readiness
With its strategic proximity (approx. 30 km) to Ghana’s main port in Tema, Piccadilly is export‑ready and aims to reach markets beyond West Africa, particularly the Middle East .
Innovations in packaging—single‑serve snack bags, bulk family packs, pillow‑ and pile‑packed formats—help tailor their offerings to various distribution channels (retail, wholesale, HoReCa, student dorms, airlines) .
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🧑 Brand Ambassador & Public Positioning
In 2021, Mikki Osei Berko, a well-known Ghanaian actor and media personality, was unveiled as Piccadilly’s brand ambassador to mark the company’s 65th anniversary. His longevity and national presence align with the brand’s identity as a timeless Ghanaian staple .
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