Asem steps out at Boomerang

He is being touted as hiplife’s latest sensation and the opportunity is available at the Boomerang Nite Club this Saturday from 8.00pm for all to assess whether Nana Wiafe Asante Mensah, also known as ASEM, deserves all the attention he is beginning to get.

ASEM’s appearance at the Boomerang is actually in connection with the launch party being organised by Black Star Television in collaboration with Creative Storm for the newest lifestyle product on the market, Fontv.

Any astute follower of the popular music scene in Ghana would know by now that ASEM is a star in the making whose music is gradually beginning to entrench him in the urban sections of the country.

The young man who hails from Kwawu Atibie in the Eastern Region, mentions K.K. Kabobo, Reggie Rockstone, Kris Kross and Ludacris as some of the artistes that inspire him but he is slowly building his own image as a strong lyricist and rapper.

Creative Storm is responsible for content for Fontv and the multimedia compony’s CEO, Kwesi Owusu, says the launch party featuring Asem will be filmed for later transmission on Fontv which was officially launched onto the Ghanaian market recently.

“Fontv is fascinating digital television on your mobile phone and it has 18 hours of varied programming daily,” said Kwesi Owusu in an interview with Showbiz.

“As content providers, our aim is to produce exciting television that has intersting and beneficial content. We have already started building up programmes that support and help the music and entertainment industry in this country.”

Owusu said local artistes do not need to pay any money to Fontv to have their videos aired. Their videos will go air free of charge if they are of good quality.

He said the buzz in town is that ASEM is the latest hiplife kid on the block and is causing a lot of excitement. The idea then is to put him out on Fontv as part of the process to attain interesting local content.

He said the Boomerang bash on Saturday is to pouplarise the Fontv content for people to get a sense of what programmes are on offer and also to bring artistes together to see Fontv as an exciting media which they can use to their advantage.

According to Owusu, various artistes will be featured and filmed at Boomerang to add to the Fontv menu. He added that all the artistes contacted so far about getting thair material shown on Fontv have been very receptive and lots of videos are already coming in for consideration.

“We have been playing something on Kwaw Kesse on Fontv since Monday. It is interesting, it is good and can stand side by side with any video you can find in New York or anywhere else. What we are doing is putting Ghanaian culture on at par with any culture from anywhere else. ”

There is also a documentary slot within the Fontv programming called Tribute and the artiste being featured this week is Lucky Dube.

“We intend to extend this section to living artistes as well, not just those dead and gone. So there are plans to include Reggie Rockstone, Ambulley, Jerry Hansen and others,” Owusu told Showbiz.

“We do not want to just show videos. We try to get people to understand the artistes they see on television. We want to try and get the artiste across in terms of their character, what they like and what inspires them. I think that creates better interaction between atistes and audience.”

Ibrahim Adjei, Corporate Affairs Manager for Fontv also said Fontv is about exciting communication and that is why popular music has been slated to play a big role in the programming.

“The pretty Fontv Girls will also be at the Boomerang launch party to demonstrate the excitement of Fontv and I invite everyone to be at Boomerang this Saturday for an exciting time,”