Most Ghanaian artistes treat music as a hobby – Hammer

Renowned Ghanaian record producer, Edward Nana Poku Osei, popularly known as Hammer says most Ghanaian artistes still treat music as their hobbies—and not a career.

He disclosed this in an interview with Melvina Frimpong Manso on Suncity Radio’s Showbiz 971 in Sunyani when asked whether the music industry in Ghana pays or not.

“Music does pay, I think it pays. Most of these artistes have not realized that it is a career; they still think it is a hobby. Music has helped me a lot,” he stated.

However, the 41-year-old producer said he wants to try his hands on other things.

“I am going through my normal routine. I have been doing the bread business for a year now. It was amazing to see a 26-year old guy get into the bread business at the industrial level in Kumasi. I advised him to come to Accra. He tasked me to handle the Accra sector for him.

We have been doing it on a low level. The result is very fulfilling, it is very beautiful. I sell the bread with my jeep. I have been pushing other people’s businesses including salad,” he said.

Hammer added: “I am enjoying direct business by engaging in a fast moving commodity. You see money every day. People must be careful with the type of business that they choose. Until I retire, I will choose anything that will make me feel great.”

“If you have any business in mind, just do it. You have completed school and you are not getting employment, try your hands on other things,” he advised the youth.

Hammer disclosed that some of the people that he introduced the bread business are now making about Ghc 2,000 to Ghc 4,000 every two weeks.

According to him, about 2,000 people have benefited from the bread business.

He eulogized the Owner of A1 Bread, stating that: “He has a lot of wisdom and I listen to him keenly, though he is 30 and I am 41.”

Hammer revealed that he is still into the music business. Talking about his current projects, he said he is working on something for Sarkodie, Obrafour and Teephlow.