Music duo Joshua Ampah and Andrew Cudjoe widely known as Keche have offered a video of their controversial song ‘Diabetes’ to lukewarm reception.
The duo who tasted glory with their ‘Pressure’ single and offered music fans other hits such as ‘Aluguntuigui’ and ‘Sorkode’ in an attempt to keep up with the demands of their expectant fans entered the studio and produced the ‘Diabetes’ track and offered it to the public in June 2014.
As with most urban musicians this track is essentially about a lady possessing bodily endowments so sweet that after handling the ‘yonny’ one walked away with the diabetes condition because of the ‘sweetness’ of the lady.
The dread locked member adds that the damsel in question treats him like a king as he offers his manly services whereupon the lean member courts trouble with the chorus in Twi “wa mami esikyere yarie diabetes diabetes”. Guest artist on the track Bisa Kdei also adds his voice in the claim that his love interest has also caused him to have the diabetes condition.
The video for the song under the GB RECZ label and produced by Snares Beats and 5teven Films is a good one. Sexual theme of the visual is amply demonstrated with appropriate costume: eye pleasing swim suit and white apparels. The duo look fresh, ambiance and tastefully executed sex scenes all earn the video points.
The composure of the rapper was on point as was the close up shot of Bisa Kdei although despite the models having impressive physique prettier faces would have been welcome.
The trouble with the ‘Diabetes’ song and video is that management found nothing wrong or curious in using a terrible condition like diabetes to demonstrate the effects of love.
Globally more than 70 per cent of people with diabetes live in low and middle income countries, with prevalence increasing dramatically in Africa with an estimated 10.4 million people living with the condition in 2007.
In Ghana, about four million people may be affected with diabetes mellitus, which is a group of metabolic diseases in which a person has high blood sugar, a condition which could be attributed to a situation where either the body does not produce enough insulin or because cells do not respond to the insulin that is produced hence controlled and managed with little injections of insulin.
Diabetes is one of the rising killer diseases globally, claiming one life every eight seconds and a limb lost at every 30 seconds, according to reports from WHO and the International Diabetes Federation (IDF).
Mr. Denyoh Executive Director, Ithemba Foundation Ghana (IFG) a local NGO noted in a recent stakeholder forum that the treatment of diabetes was immense in Ghana adding “Currently over two million people are known to be living with the condition and the nation will not, and is not escaping the impact of diabetes.”
Clearly this is no kidding matter as real lives are at stake here. So Keche if you intended to campaign on the harm or the negative effects diabetes was having on the citizens there were better ways to raise awareness rather than this after thought excuse. If for nothing at all we have seen the likes of Obrafuor and Obuor embark on clearly defined campaigns.
Keche your management let you down in not being sensitive to anticipating the hurdles the song will face but you two ought to have done some peer review before releasing this track and video. In scaling the obstacle you had put in your way you could have had a chorus like ‘wa mami esikyere yarie honeytitis honeytitis’ to circumvent the diabetes trap. It is little wonder that Mensa in a tweet sometime back opined that anyone who offers a dance to this track deserves any affliction which comes his or her way.
Watch the Diabetes video from Keche here:
https://www.youtube.com/watch?v=Ane5Ni2oGIY&feature=player_detailpage
michael eli dokosi
www.elidokosi.wordpress.com
twitter:@mystiqmike
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