Selling Our Music

Alhaji Sidiku Buari The visit of the President of the Musicians Union of Ghana (MUSIGA), Alhaji Sidiku Buari, to the United Kingdom and America has exposed the weakness in the marketing of the country?s creative works.

The fact that the MUSIGA President could not find African and Ghanaian tracks in the shops of those two countries is something to lament about.

The MUSIGA President could not hide his disappointment and called on the musicians unions of the two countries to ensure that African music is made available in their music shops.

It is really sad to learn that the scores of musical compositions that are churned out regularly are not available in important markets such as the United Kingdom and the United States.

This revelation underscores the weakness in the marketing strategies employed in the sale of "made-in-here" goods. It is a pity that the two countries under reference have large Ghanaian and other African nationals resident there, so it cannot be due to the fact that our music is not appreciated in these two countries and elsewhere.

SHOWBIZ believes that should MUSIGA or any affiliated group undertake to strategise effectively, we will surely get the markets we need in these countries and elsewhere.

Alhaji Sidiku Buari The visit of the President of the Musicians Union of Ghana (MUSIGA), Alhaji Sidiku Buari, to the United Kingdom and America has exposed the weakness in the marketing of the country?s creative works.

The fact that the MUSIGA President could not find African and Ghanaian tracks in the shops of those two countries is something to lament about.

The MUSIGA President could not hide his disappointment and called on the musicians unions of the two countries to ensure that African music is made available in their music shops.

It is really sad to learn that the scores of musical compositions that are churned out regularly are not available in important markets such as the United Kingdom and the United States.

This revelation underscores the weakness in the marketing strategies employed in the sale of "made-in-here" goods. It is a pity that the two countries under reference have large Ghanaian and other African nationals resident there, so it cannot be due to the fact that our music is not appreciated in these two countries and elsewhere.

SHOWBIZ believes that should MUSIGA or any affiliated group undertake to strategise effectively, we will surely get the markets we need in these countries and elsewhere.