'Shatta Wale is building a bad brand for himself'

Slip Music boss, Mark Okraku-Mantey has stated that dancehall artiste, Shatta Wale is building a bad brand for himself.

According to Okraku-Mantey, the artiste is being inconsistent with his decisions. He was making a submission on Daybreak Hitz regarding Shatta Wale’s decision to be part of this year’s Vodafone Ghana Music Awards after he boycotted it last year.

“My little challenge with Shatta Wale is that, he is building a bad brand for himself. And the brand is inconsistency. Today he’s saying this, the next day he’s saying that, the following day he is saying this. When people are not stable, dealing with them becomes difficult. He’s putting everybody in a tough situation,” Mark Okraku-Mantey told host, KMJ.

Shatta Wale has taken back his words concerning his stands on the annual Ghana Music Awards. He earlier decided to boycott the event and all its related activities after organisers, Charterhouse, took him to court on charges of defamation.

The artiste and his team on Wednesday submitted works for consideration for the 2016 edition of the awards. According to him, he did so after numerous calls from his fans.

“Well you know I’ve gotten calls everywhere and it’s mostly from my fans, telling me to forget certain things and move with the system… I feel they are my god and they really pushed my music and get it to where it has to be and I believe they made me who I am so I told my team since the fans are asking then let’s submit it. I’m a type that doesn’t fancy awards but since the fans want it, we will submit it whether we win or not,” Shatta Wale told JoyNews on MultiTV in an earlier interview.