TheSubstance celebrates African women with ‘Black Skin’ music video

Rising Jamaican singer-songwriter TheSubstance has unveiled the official music video for his powerful new single, “Black Skin.” Released on February 14th, this heartfelt love song personifies and glorifies African women, celebrating their beauty, strength, and resilience.

Since its debut, “Black Skin” has made a significant impact, amassing an impressive 2 million streams across various digital platforms. The song’s universal appeal and poignant lyrics have resonated with listeners worldwide, establishing a deep connection that transcends borders. Particularly embraced by influencers and women on TikTok, the track's reach and impact continue to grow. TheSubstance’s dedication to honoring African women through his music is evident in “Black Skin,” which serves as both a tribute and a celebration of their enduring spirit. The accompanying music video visually captures the essence of the song, enhancing its powerful message.

Reinard Bryan, known by his stage name TheSubstance, is a Jamaican songwriter, performer, and recording artist born on October 14th, 1988. His musical journey has been marked by notable achievements, including a nomination for Best New Artiste at the Clarendon Music Awards in 2012, where he ultimately clinched the esteemed award, affirming his position as a promising artist within the industry.

In 2015, TheSubstance released his 10-track EP, “Spiritual Insomnia,” showcasing his versatility as both an artist and songwriter. This release highlighted his ability to deftly navigate the dual roles of performer and lyricist, offering insight into the depth of his creative expression. Currently refining his artistry at Audio Traxx Studio in Old Harbour under the guidance of Lamar Thompson, TheSubstance continues to produce noteworthy tracks, including “Fools in Love (Pt. 1 & 2)” featuring Saine, “Steaming,” “Soaring High” featuring TruVice, and “King For You.”

With the release of “Black Skin,” TheSubstance solidifies his position as a rising star in the music industry, dedicated to uplifting and celebrating African women through his art. This release not only showcased his musical prowess but also highlighted his ability to deftly navigate the dual roles of artist and lyricist, offering a glimpse into the depth of his creative expression. A tireless work in progress.

About TheSubstance:

Reinard Bryan, stage name TheSubstance is a Jamaican songwriter, performer, and recording artiste, born on October 14th, 1988. His musical journey has been punctuated by notable achievements and a steadfast commitment to his craft. In 2012, TheSubstance earned a nomination for Best New Artiste at the Clarendon Music Awards, a significant recognition that underscored his burgeoning talent and dedication to his art.

Ultimately, he clinched the esteemed award, affirming his position as a promising artist within the industry. In November 2019, TheSubstance lost his daughter Reimarie. Reimarie, 11, of Portland Cottage in Clarendon, died last December, two months before taking the grade six ability test. Her family members are convinced that her death is dengue-related. On October 31st, 2015, TheSubstance unveiled his 10-track EP titled "Spiritual Insomnia, " a remarkable demonstration of his versatility as both an artist and a songwriter.

TheSubstance is currently refining his artistry at Audio Traxx Studio in Old Harbour, under the guidance of Lamar Thompson.

His collaborations have resulted in the creation of noteworthy tracks such as "Fools in Love (Pt.1 & 2)" featuring Saine, "Steaming, " "Soaring High" featuring TruVice, "King For You. " His recent release "Black Skin" has garnered an impressive million streams across various digital platforms, solidifying TheSubstance’s position as a rising star in the music industry.

TheSubstance has garnered significant exposure on various esteemed platforms, including Reggae King Radio, Vibes Link F.M. New Jersey, Road Block Radio of VP Records, Newstalk 93fm (Lady D), Hot 102 FM (Mr. Williams), Irie magazine, 18 karat Reggae, and Reggaeville. These features have allowed his music to resonate with diverse audiences and have contributed to his growing influence within the reggae and music community. His works have been featured on Notable publications like Jamaican Star, Reggae Ville, Rotate Magazine, and more.